Luma's Inspiring Journey: Transforming Healthcare Accessibility
Health systems are increasingly turning to Luma to enhance their outreach, currently impacting one-third of the U.S. population and expanding access across the globe.
SAN FRANCISCO — Luma Health recently wrapped up its fifth annual customer conference, marking a decade of remarkable progress. This year was particularly notable, as the company celebrated record annual recurring revenue (ARR) growth coupled with significant international expansion and collaborations with major health systems. Today, Luma supports over 100 million patients through its innovative platform, representing almost 30% of the U.S. population, and this number is growing rapidly.
International and Market Expansion
In this year, Luma made strides by expanding its services into countries like the United Kingdom, Canada, and regions in the Caribbean. This expansion is a direct response to the increasing demand for improved patient access and reduced burnout among health system staff. The company has also strengthened its research and development focus, empowering marketing leaders within health organizations to take an active role in enhancing patient acquisition and digital engagement.
Vern Lougheed, Director of IT and Information Security at Northfield Hospital + Clinics, shared, "We partnered with Luma to innovate together and solve real-world challenges, while ensuring the EHR remains our reliable source of truth. We're eager to continue exploring new possibilities to enhance efficiency for our staff and elevate the patient experience to new heights." Northfield, alongside other notable institutions such as Geisinger and Charlotte Ear, Eye, Nose, and Throat Associates, received awards at Luma's fifth annual customer event for their outstanding use of technology to optimize patient outcomes.
At the conference, Luma unveiled exciting new features available immediately to all customers. These include two-way personalized messaging systems and real-time patient self-scheduling capabilities. The highlights for 2026 feature a focus on innovations that will accelerate the company’s momentum going forward.
2026 Innovation Highlights
- Support for Health System Marketing Teams
New tools are introduced to assist marketing leaders in acquiring, converting, and retaining patients, leveraging Luma's expertise in AI-driven personalization and contemporary patient acquisition methods.
- Workflow Builder + Workflow Gallery
These new tools allow clients to design high-impact workflows efficiently, utilizing proven models from peer health systems such as Northfield and CEENTA, thus enabling organizations to tackle their specific challenges effectively.
- Virtual Queueing + Real-Time ED Wait Times
Launched first in Canada at Sault Area Hospital, this feature assists patients in making informed choices while alleviating congestion in emergency departments.
Olena Scarboro, Director of Marketing and Physician Recruitment at CEENTA, remarked, "Patients want care without unnecessary complications. With Luma's Google PPC integration, they can book appointments directly from advertisements, choosing their preferred provider and time.”
Continuing Co-Design with Customers
The company's ongoing innovations stem from their innovative approach of co-designing solutions that effectively address prevalent challenges within healthcare systems in partnership with their clients.
Dr. Medhavi Jogi, an endocrinologist and founder of Houston Thyroid and Endocrine Specialists, reflected on her long-standing relationship with Luma, stating, "I have been utilizing Luma since its inception, and what drew me to them was their commitment to collaborating closely with us to resolve issues as they arise, which has only strengthened over time as they evolve."
Luma's growth trajectory heading into 2026 centers around supporting health systems by increasing access to care and streamlining operations, all while offering patients accessible and consumer-friendly methods for obtaining the care they require. Throughout the year, Luma will continue hosting a series of executive sessions that focus on healthcare leaders from organizations utilizing various major EHR systems, along with partnerships with firms like NextGen Healthcare and Greenway Health.
As Luma continues to innovate and expand, they remain committed to making healthcare work better for everyone by addressing real-world challenges effectively through their technology. The company’s solutions are aimed at eliminating bottlenecks in patient journeys, addressing scheduling issues, care coordination, and enhancing operational efficiency.
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Frequently Asked Questions
What is Luma Health's primary mission?
Luma Health aims to improve healthcare accessibility and efficiency by providing innovative solutions to health systems.
How many patients do Luma's systems currently support?
Luma supports over 100 million patients through its platform, which is a significant portion of the U.S. population.
What recent international expansions has Luma undertaken?
Luma has recently expanded its services to the United Kingdom, Canada, and the Caribbean to meet growing demands.
What innovative features is Luma launching in 2026?
For 2026, Luma is introducing new tools for marketing teams, workflow builders, and virtual queueing features to enhance patient care and operational efficiency.
How does Luma support health systems in patient acquisition?
Luma provides AI-driven tools to help health systems effectively acquire, convert, and retain patients, improving digital engagement.
