Exciting Launch of the Lucky Dog Channel
Collaboration Highlighted by Original Episodes and Unique Sponsorship Opportunities
Hearst Media Production Group (HMPG) and Xumo, the joint venture streaming platform created by Comcast and Charter, proudly announce the exclusive launch of the Lucky Dog Channel on Xumo Play.
Engaging Content for Pet Lovers
The Lucky Dog Channel will feature a brand new original series, Lucky Dog: Best in Show. This series highlights the most extraordinary and entertaining dogs from the original show, showcasing their impressive skills, humor, and unique stories. Additionally, viewers will have access to a complete library of 12 seasons of the Emmy-winning Lucky Dog series, hosted by the renowned animal trainer Brandon McMillan.
Sponsorship Opportunities Tailored for Advertisers
Advertisers can anticipate tailored and impactful sponsorship opportunities that connect with a passionate community of dog lovers. With options such as bold in-grid advertisements, branded tune-in promotions, and custom ad overlays, advertisers can enhance their visibility in engaging and interactive ways.
Andrew Tew, HMPG Senior Vice President, Global Licensing & Distribution, expressed enthusiasm about the collaboration, stating, "As the FAST landscape evolves, our partnership with Xumo Play will enable brand partners and advertisers to engage with audiences in more meaningful ways."
Stefan Van Engen, Vice President of Content Programming and Partnerships at Xumo, added, "The Lucky Dog Channel will offer high-quality, award-winning content that our Xumo Play viewers have come to expect, while advertisers will benefit from a more immersive brand experience through unique sponsorship opportunities. This collaboration provides new avenues for advertisers to align with the trusted Lucky Dog brand in ways that truly resonate with audiences."
A Legacy of Rescues and Recognition
Since its launch, Lucky Dog has made a remarkable impact by rescuing, rehabilitating, training, and successfully re-homing over 200 dogs. The show has received numerous accolades, including three Daytime Emmy Awards, 55 Telly Awards, seven Parents' Choice Awards, and five Cynopsis Kids Imagination Awards since debuting in 2013. McMillan has also been honored with two Daytime Emmy Awards for Outstanding Host in a Lifestyle/Travel/Children's or Family Viewing Program for his charismatic hosting on the series.
About Xumo and Hearst Media Production Group
Xumo is a collaboration between Comcast and Charter Communications, aiming to create an innovative streaming platform catering to the entire entertainment industry. Their offerings include Xumo devices, Xumo Play, and Xumo Enterprise. With a commitment to providing an incredible user interface and seamless access to engaging content, Xumo Play stands out as a free ad-supported streaming service featuring numerous channels and on-demand options.
Hearst Media Production Group (HMPG) is an independent producer and distributor of original programming, known for producing hundreds of hours of content each year across various platforms, including linear TV, streaming, and social media. HMPG's diverse program portfolio includes well-known shows such as the Emmy-winning educational/informational blocks airing on major networks. In addition to crafting captivating content, HMPG manages a library of over 5,000 hours of programming and has a global distribution reach across 100 countries. Their aim is to bring high-quality programming to pet lovers and families around the world.
Frequently Asked Questions
What is the Lucky Dog Channel?
The Lucky Dog Channel is a new streaming channel featuring original series and a library of rescue dog stories, available exclusively on Xumo Play.
Who hosts the Lucky Dog series?
Renowned animal trainer Brandon McMillan hosts the Lucky Dog series, showcasing inspiring dog rescue and training stories.
What kind of sponsorship opportunities are available?
Advertisers can choose from various tailored sponsorship options, including in-grid ads and branded promotions, to reach a pet-loving audience.
How many dogs has Lucky Dog helped?
Since its inception, the Lucky Dog series has successfully rescued and re-homed over 200 dogs.
What awards has the series won?
Lucky Dog has earned multiple awards, including three Daytime Emmy Awards and 55 Telly Awards for excellence in programming.
