Lubrizol Expands Footwear Innovation with New Foam Center
Lubrizol, a global leader in specialty chemicals, has introduced its newest Foam Center of Excellence (COE) located in Seoul and Shanghai. This strategic investment is a significant step toward the company's goal of fostering innovation in the footwear sector. Lubrizol has a long-standing history in this industry, and the Foam COE highlights its dedication to advancing sustainable practices and driving collaborative growth.
A Hub for Expertise and Advanced Technology
Located within Lubrizol's thermoplastic polyurethane (TPU) innovation centers, the Foam COE combines the expertise of scientists skilled in material science and cutting-edge processing technologies. This approach positions Lubrizol at the forefront of transformative trends in foaming technology. The center is set to propel the development of groundbreaking products that meet stringent performance and sustainability standards.
The Voice of Leadership
Jane Cai, who serves as Lubrizol's Senior Business Director in the Asia Pacific region, emphasizes the importance of technology in catering to the demands of one of the world's most vibrant consumer markets. She remarks, "Our Foam COE uniquely unites global expertise with local insights, which allows us to anticipate emerging needs and deliver TPU foam solutions that redefine industry standards."
Emerging Market Trends
Justin Park, the Director of Global Footwear Marketing at Lubrizol, adds that physical foaming technology is rapidly gaining traction in the global midsole market due to its superior performance and sustainability advantages. He explains that the new capabilities at the Foam COE illustrate Lubrizol's commitment to meeting local needs efficiently while also maintaining a global perspective.
From Design to Market with Agile Innovation
To facilitate innovation, the Foam COE has invested in advanced processing equipment, including a supercritical fluid (SCF) injection foam machine in Korea and an autoclave foam machine in China. These in-house facilities grant Lubrizol essential insights into processing, allowing a faster product development timeline and rigorous validation for modern athletic footwear.
Building Collaborative Ecosystems
Lubrizol is fostering a dynamic, application-driven ecosystem in the footwear midsole industry through seamless collaboration with processors, brands, and stakeholders. This cooperation allows processors to enjoy technical assistance, rapid prototyping, and improved manufacturing efficiency, while brands can bring new products to market with greater accuracy and speed.
Localization Strategy
Through its Foam COE, Lubrizol showcases its "local for global" strategy, which allows the company to swiftly respond to changing consumer preferences, regulatory needs, and industry trends. By sharing best practices and advanced technologies across regions, Lubrizol nurtures innovation in the global footwear sector while promoting sustainable development.
Upcoming Showcase at K Show 2025
Lubrizol is excited to present its latest advancements in physical foaming innovations at K Show 2025, occurring from October 8–15. Attendees are invited to visit Booth 6E29 to experience Luibrizol’s pioneering TPU solutions and explore avenues for partnership and growth.
About Lubrizol
Lubrizol, a Berkshire Hathaway company, stands as a leader in science-based specialty chemistry, delivering sustainable solutions that advance mobility, well-being, and modern living. With a legacy that dates back to 1928, Lubrizol operates globally with over 100 manufacturing facilities and employs more than 7,000 individuals. The commitment of Lubrizol's innovators is to create extraordinary value for customers by marrying scientific discovery with market demands. For further details about their initiatives, please refer to their official site.
Frequently Asked Questions
What is the purpose of the New Foam Center of Excellence?
The Foam COE aims to foster innovation in footwear by advancing sustainable practices and enhancing the development of high-performance midsoles.
Where are the Foam COEs located?
The Foam Centers of Excellence are located in Seoul, South Korea, and Shanghai, China.
How does Lubrizol's strategy support local markets?
Lubrizol's "local for global" strategy allows the company to adapt quickly to market demands and regulatory changes while leveraging global expertise.
What technologies are featured in the Foam COE?
The Foam COE includes advanced equipment such as supercritical fluid injection foam machines and autoclave foam machines to facilitate innovation in midsole products.
Where can I see Lubrizol's innovations on display?
Lubrizol will be showcasing its latest innovations at K Show 2025 from October 8–15 at Booth 6E29.
