Lowe Group Revamps Website to Enhance Investment Communications
Lowe Group has recently made significant strides by redesigning its website to better serve investment communications executives. This rebranding effort includes a fresh visual identity and an easily navigable platform aimed at elevating the visibility of various financial professionals, including asset managers, ETF issuers, and wealth managers.
Modern Design for Contemporary Needs
“So much has changed in the four years since our last design,” comments Jody Lowe, President & Founder. The new website design reflects the evolving landscape of financial public relations and digital marketing. It considers how clients engage with information and the importance of crafting a strategy that caters to current trends and client needs.
The Tagline: Further.Faster
The redesigned site operates under the tagline Further.Faster: Financial PR and digital strategy at the speed of you, emphasizing the firm's commitment to speedy and effective solutions tailored to client requirements. The platform serves as a resource hub for investment communications executives looking to expand their understanding of Lowe Group's extensive array of services.
Showcasing Key Features
The newly launched website showcases an impressive range of features aimed at delivering substantial value to clients:
- Proofpoints that summarize the firm's successful client engagements.
- Short videos featuring team members addressing common inquiries from clients.
- The LoweDown, a weekly blog and repository that includes more than 200 insightful posts centered on industry dynamics and investment PR practices.
- The Insider’s List of Investing Podcasts, offering a curated collection of valuable content for the investment community.
Expert Leadership in Digital Initiatives
Lowe Group's Head of Digital, Pat Allen, spearheaded this website redesign project. Collaborating with design professionals from Pressley Johnson Design and Scott Paulus Photography, along with tech-savvy partners from DigiSage for web development, the project has effectively transformed the online presence of the firm.
About Lowe Group
Lowe Group has been a driving force in the investment communication sector since its inception in 2003, specializing in enhancing the visibility of asset managers, ETF issuers, and wealthtech/advisortech providers. Their expertise spans financial public relations, media relations, and digital marketing services, effectively helping clients gain traction in a competitive landscape.
For continued insights and commentary on industry developments, interested individuals can subscribe to the LoweDown blog. Additionally, Lowe Group offers the Visibility Grader, an innovative online tool aimed at evaluating the visibility of asset managers and enhancing their marketing strategies.
Frequently Asked Questions
What prompted Lowe Group to redesign their website?
The redesign was driven by the changing landscape of financial PR and digital marketing, reflecting client needs and enhancing online accessibility.
What key offerings are highlighted on the new site?
The new site highlights proofpoints, video FAQs, the LoweDown blog, and a directory of investing podcasts, enhancing user engagement.
Who led the website redesign for Lowe Group?
Pat Allen, the Head of Digital, led the project, collaborating with various design and development professionals.
Since when has Lowe Group been operational?
Lowe Group has been operational since 2003, focusing on improving visibility for financial professionals.
How can clients gain insights from Lowe Group?
Clients can gain insights by subscribing to the LoweDown blog and using the Visibility Grader tool for assessment and feedback.
