Lovesac Teams Up with Van Leeuwen for Ice Cream Celebration
The beloved brands are joining forces to mark a decade of Van Leeuwen's popular Honeycomb flavor with exclusive CitySac Covers, scrumptious $3 scoops, exciting giveaways, and a special celebration.
Introducing Unique CitySac Covers
The Lovesac x Van Leeuwen custom CitySac Covers are designed to be not only stylish but functional, featuring a dedicated pocket for an ice cream scoop or spoon, ensuring that every sweet moment is always close at hand. The covers are available for purchase with or without the CitySac Insert.
Colorful Options for Every Taste
- Taste the Sweet Honeycomb Cover ($525): A warm caramel shade, this cover echoes the rich flavor of Van Leeuwen's iconic Honeycomb ice cream.
- Savor the Sicilian Pistachio Cover ($525): This bold green cover mimics the distinct flavor of Sicilian pistachio ice cream.
- Enjoy the Fresh Strawberry Cover ($525): Soft pink with blush accents creates a fresh and vibrant design, reflecting the delightful essence of summer.
Celebrating a Flavor Legacy
10 years ago, Honeycomb was introduced as a temporary flavor, quickly winning over ice cream enthusiasts. Ben Van Leeuwen, CEO and co-founder, expressed excitement about celebrating this anniversary with Lovesac. "Honeycomb took on a life of its own, becoming a staple on our menu,” he said. “We are overjoyed to present it in a unique format with Lovesac."
Shawn Nelson, CEO and Founder of Lovesac, also shared his enthusiasm, stating, "Our collaboration reflects our dedication to crafting exceptional products. I adore ice cream, particularly Van Leeuwen's; it’s thrilling to celebrate this special occasion and serve ice cream-inspired CitySac Covers to our fans."
Special Promotions for National Ice Cream Day
Marking the 10th anniversary, Van Leeuwen will have $3 scoops of their Honeycomb ice cream available at all locations on National Ice Cream Day, along with a special event at their Tribeca store.
Honeycomb Hub and Giveaways
The Tribeca location will transform into the Honeycomb Hub, offering Honeycomb-themed decor and exclusive treats. The first 100 customers will receive scratch-off tickets providing a chance to win numerous exciting prizes, including:
- Limited-edition Lovesac x Van Leeuwen Honeycomb CitySac
- A unique ice cream scooper and four pints of Honeycomb ice cream
- Free scoop cards
- Autographed cookbooks
- Van Leeuwen merchandise
- Special ice cream discounts
A Chance to Win Exclusive Prizes
Through this partnership, fans have the opportunity to win the Lovesac x Van Leeuwen CitySac in Honeycomb along with a three-gallon tub of Honeycomb ice cream and a specially created scooper. Participants can enter on Instagram for a chance at these incredible prizes.
Honeycomb is a sweet cream base enhanced with crunchy honeycomb candy. The meticulous crafting of the ice cream includes a unique method of coating half of the honeycomb in coconut oil, allowing for a balance of crunchy and gooey textures in each bite.
About Van Leeuwen Ice Cream
Founded in 2008, Van Leeuwen started with a scoop truck spreading joy through good-quality ice cream made from authentic ingredients. Their unique French-style ice cream has amassed a loyal customer base and expanded to multiple locations across the country, offering pints available for grocery delivery and nationwide shipping.
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) designs innovative and high-quality furniture built to withstand the test of time through its Designed for Life philosophy. Its product lineup features modular couches, premium bean bag chairs, and immersive sound solutions, earning accolades for sustainability and innovation.
Contact:
HUNTER PR
SOURCE The Lovesac Company
Frequently Asked Questions
1. What is the focus of the Lovesac and Van Leeuwen collaboration?
The collaboration celebrates the 10th anniversary of Van Leeuwen's Honeycomb ice cream through custom CitySac covers and promotional events.
2. Where can I purchase the Lovesac x Van Leeuwen CitySac Covers?
The CitySac Covers are available for purchase at Lovesac's official website while supplies last.
3. How much does the Honeycomb Cover cost?
The Honeycomb Cover is priced at $525.
4. What special offers are available on National Ice Cream Day?
On National Ice Cream Day, Van Leeuwen will offer $3 scoops of Honeycomb ice cream at all stores.
5. How can fans enter the giveaway for exclusive prizes?
Fans can participate in the giveaway by following specific directives shared on both brands’ Instagram channels.
