LOST MARY Establishes Expert Advisory Board in the UK
Global vaping industry leader LOST MARY recently made a strategic move by announcing the creation of an advisory board based in the UK. This board is essential in directing advice and guidance to enhance the operations and reach of the LOST MARY brand.
Expert Members Bring Diverse Experience
The UK advisory board consists of experienced professionals from various fields including government, healthcare, law enforcement, and environmental sectors. Each member brings a wealth of knowledge and expertise that will support LOST MARY in navigating vital aspects of its operations.
Role of the Advisory Board
This newly-formed advisory group is not only pivotal for LOST MARY but also aids ELFBAR, the sister brand, and Heaven Gifts—the company overseeing both brands in the UK. Their collective goals include promoting responsible vape practices and addressing significant issues within the vaping community.
Comments from Leadership
Victor Xiao, the Global Vice-President of Heaven Gifts, shared his insights on the advisory board’s impact. He remarked that establishing this board is a significant step in enhancing their international operations and in reaffirming their commitment to responsible leadership in the vaping industry. Xiao emphasized the importance of understanding the role vaping can play in smoking cessation efforts.
Key Focus Areas for the Board
Among the board's priorities is to address pressing challenges such as youth vaping, environmental concerns, and the growing issue of illicit trading in vape products. The insights from the board will be invaluable in shaping policies that ensure LOST MARY and ELFBAR operate as responsible corporate citizens.
Tackling Challenges in Vaping
The advisory board will explore methods to enhance regulatory frameworks governing vaping products. This includes advocating for effective retail licensing, implementing a balanced taxation system for vape products, and ensuring responsible marketing practices.
Profiles of Advisory Board Members
Comprised of highly regarded professionals, the board includes distinguished individuals such as:
- Steve Bennett, former Director of Investigations at the National Crime Agency
- Right Honourable George Eustice, former Member of Parliament and Secretary of State
- Susie Kemp, former Chief Executive of Swindon Borough Council
- Right Honourable Lord Porter, past council leader and Chair of the Local Government Association
- Sairah Salim-Sartoni, health psychologist specializing in smoking cessation
- Right Honourable Lord Walney, Crossbench Peer and former Special Advisor
This diverse team collaborates to guide LOST MARY and ELFBAR in becoming more accountable to their community while enhancing their operational practices.
Commitment to Public Health and Safety
The advisory board advocates stricter regulations in vape retailing and is championing measures to enhance public health and safety with respect to vaping products. Ensuring that these products are correctly displayed in shops, emphasizing compliance, and providing more resources for enforcement agencies are vital steps in this journey.
About LOST MARY
LOST MARY has carved a significant niche in the global vaping landscape, focusing on the value of vaping while leading the way in quality innovation. With a presence in more than 50 countries globally, the brand serves tens of millions of adult users, boasting an extensive patent portfolio of over 200 innovations worldwide.
About ELFBAR
Since its inception in 2018, ELFBAR has emerged as a leader in promoting responsible vaping. Committed to preventing youth access and fostering sustainable growth, ELFBAR enjoys the trust of millions of adult users globally who rely on its products.
About Heaven Gifts
Heaven Gifts, the driving force behind ELFBAR and LOST MARY, holds a significant market position in the UK, with a remarkable success record in facilitating smoking cessation through vaping.
Frequently Asked Questions
What is the purpose of the new advisory board established by LOST MARY?
The advisory board is formed to provide strategic guidance and to address key issues facing the vaping industry, including public health and regulatory challenges.
Who are some key members of the advisory board?
Notable members include Steve Bennett, former Director of Investigations, and Right Honourable George Eustice, showcasing a range of expertise relevant to vaping.
What issues will the advisory board focus on?
Key focus areas include youth vaping prevention, environmental impacts of vaping, and strategies to combat illicit trade in vape products.
How does LOST MARY plan to implement the board's recommendations?
LOST MARY intends to use the advisory board's insights to shape policies and improve responsible practices within its operations globally.
Why is this board significant for LOST MARY and ELFBAR?
The board symbolizes LOST MARY and ELFBAR’s commitment to leadership in responsible vaping and emphasizes their willingness to engage with community concerns.
