LoopMe's New Chapter in APAC Expansion
LoopMe, a prominent player in the brand advertising space, is embarking on an exciting journey of expansion in the APAC region. With a remarkable compound annual growth rate (CAGR) of 40%, LoopMe has solidified its reputation as a leader in utilizing artificial intelligence (AI) to optimize advertising outcomes.
Strategic Office Openings and Talent Acquisition
To further its ambitions in Asia-Pacific, LoopMe has initiated plans to open new regional offices. This includes a significant expansion in Australia, where the company has established a new office in Melbourne. This strategic move is aimed at harnessing opportunities to grow its client base in Victoria and other locations. Alongside this, the team is enhancing its strength with experienced professionals.
Meet the New APAC Leadership
James Parker has taken the reins as the new Head of APAC, based out of Singapore. With his prior experience as Managing Director of South East Asia at MiQ, James is well-equipped to drive growth and innovation within LoopMe’s APAC operations.
Enhancing Growth Through Local Talent
In addition to James Parker, the Melbourne office is joined by HS Shin, who has stepped in as Senior Sales Manager. In Sydney, Alicia Placer has taken on the role of Sales Manager with a focus on enhancing the company’s relationships and growth with agency holding groups and independent shops.
A Focus on Mobile Advertising and AI Innovations
LoopMe's recent growth trajectory has also been fueled by its acquisition of Chartboost, a noteworthy move that enhances its capabilities in mobile advertising and monetization. This acquisition has brought a wealth of mobile app expertise into LoopMe, positioning the company strategically within the gaming and mobile app markets. Recognizing the importance of mobile in the advertising sector, this integration is set to create new avenues for growth.
New Opportunities in Digital Advertising
By acquiring Chartboost, LoopMe opens its doors to varied opportunities across digital spaces, recognizing the need for innovation in mobile advertising. This acquisition will further bolster the company’s Audience and Measurement platform (AMP), which enables advertisers to craft custom audiences from survey data and leverages AI for enhanced optimization.
Patents Showcasing Innovative Developments
As part of its commitment to innovation, LoopMe has announced that it has recently secured four patents while nine more are pending. These patents outline methodologies that will provide distinct advantages in advertising technology:
- PurchaseLoop Methodology
- pXY Methodology
- Real-time Bidding Methodology
- Real-time Bidding Continuation
These developments mark a pivotal moment for LoopMe, as CEO Stephen Upstone notes, “2024 has been pivotal for our business, opening up a new chapter in our evolution. With our recent acquisition and a solid growth track, we can dynamically expand our presence in the APAC region.”
About LoopMe
Founded in 2012, LoopMe is redefining brand advertising through its innovative artificial intelligence solutions. With a mission to change advertising for the better, LoopMe continues to make waves in the industry by developing technology that not only meets but exceeds the expectations of global brands. Headquartered in the UK with a presence across major cities worldwide, the company continues to innovate at every step.
Frequently Asked Questions
What is LoopMe's primary business focus?
LoopMe focuses on improving brand advertising performance by leveraging artificial intelligence technology.
Where has LoopMe opened new offices recently?
LoopMe has opened a new office in Melbourne, Australia, as part of its expansion strategy in the APAC region.
Who is the new Head of APAC for LoopMe?
James Parker has been appointed as the new Head of APAC, tasked with driving growth and strategy in the region.
What recent acquisition has LoopMe made?
LoopMe recently acquired Chartboost, enhancing its capabilities in mobile advertising and monetization.
What does LoopMe's Audience and Measurement platform do?
The AMP allows advertisers to create custom audiences from survey data and use AI to optimize their advertising efforts.
