Lobos 1707 Partners with PRO Skijor to Elevate Winter Sports
Lobos 1707 has been named the official tequila sponsor of PRO Skijor, an exciting development as North America gears up for its first professional skijoring series. This partnership will kick off with the inaugural Frontier Tour, set to launch soon.
The Essence of the Partnership
The collaboration between Lobos 1707 and PRO Skijor beautifully melds the realms of high-performance sports and premium craftsmanship. Both entities share a commitment to authenticity and spontaneity, evident in their respective fields. Just as skijoring requires precision and control, Lobos 1707 is known for its meticulous finish in Pedro Ximénez barrels, ensuring a distinctive and rich flavor profile.
Understanding Skijoring
As a thrilling winter sport, skijoring features a horse and rider pulling a skier along a specially crafted snow course. This exhilarating sport is not merely about speed; it embodies trust, precision, and execution in crucial moments, much like the art of creating fine tequila. The Frontier Tour will take place across various cities, bringing together high-energy competition alongside vibrant music and local culinary delights, culminating in a Championship Weekend that promises to be unforgettable.
The Vision of Lobos 1707
Diego Osorio, the founder of Lobos 1707, expressed excitement about this partnership, stating that it aligns perfectly with the brand's ethos. Osorio highlights Lobos 1707’s dedication to the craft and culture of the West, viewing the collaboration with PRO Skijor as a natural progression in sharing those values. This blending of heritage and contemporary experience aims to enrich the audience's engagement.
Experiencing the Frontier Tour
The Frontier Tour aims to transform local arenas into immersive experiences filled with excitement and community spirit. Every event is designed to include freestyle aerials, timed heats, and a range of competitions for all skill levels, from casual participants to seasoned athletes. Music and local vendors will complete the festival atmosphere, bringing together cultures and communities in a celebration of winter sports.
Competition Divisions
Competing in the Frontier Tour spans various divisions catering to all skill levels. Elite athletes can participate in the Pro-Open division, while those at the intermediate level can join the Sport division. Furthermore, there is a Women's division exclusively for female athletes and an All-Around category where teams showcase the combined skills of both skier and horse rider.
Join the Fun!
In addition to competitive divisions, there are unique divisions catering to varying interests, including the Novice and Century divisions, where participants can enjoy skijoring at their pace. Children are also warmly welcomed in the Lil' Buckaroo category, encouraging a new generation of athletes to get involved in this exhilarating sport.
What to Expect This Season
The Frontier Tour is set to showcase thrilling competitions at several events leading to the ultimate Championship Weekend. Attendees can expect to see high-class hospitality experiences, branded lounge spaces featuring Lobos 1707 cocktails, and interactive fan engagement alongside the racing events. Throughout the tour, Lobos 1707 will honor athletes with unique MVP awards that celebrate both excellence in sports and the spirit of frontier culture.
This partnership reaffirms Lobos 1707's commitment to community and culture and its dedication to elevating the experience of winter sports for participants and fans alike. It’s an invigorating collaboration that unites the thrill of skijoring with the refined elegance of premium tequila.
Frequently Asked Questions
What is skijoring?
Skijoring is a winter sport that involves a horse and rider pulling a skier along a specially designed snow course.
What is Lobos 1707?
Lobos 1707 is a premium tequila and mezcal brand known for its craftsmanship and unique flavor profiles, resulting from a finishing process in Pedro Ximénez barrels.
When does the PRO Skijor Frontier Tour take place?
The Frontier Tour is scheduled to launch soon, with events taking place in various locations across North America during the winter season.
How can I participate in the Frontier Tour?
Participants can compete in various divisions based on skill level, including novice categories for beginners and more advanced competitions for experienced athletes.
Where can I find more information about the events?
For updates on the Frontier Tour, visit the official PRO Skijor website and follow them on social media platforms for the latest news and event details.
