Introducing Caliente: A New Era in Tequila
Lo Siento, recognized as a leading ultra-premium tequila brand, has exciting news to share. The company proudly unveils Caliente, an innovative cinnamon-infused tequila designed to captivate tequila enthusiasts and spice lovers alike. With this launch, Lo Siento stands ready to take on established competitors such as Fireball, offering a unique product that blends traditional tequila craftsmanship with bold new flavors.
The Unique Flavor Profile of Caliente
Caliente is crafted from 100% Blue Weber Agave, ensuring a high-quality base for this innovative spirit. At a robust 70 proof (35% alc/vol), this new offering is designed to be enjoyed neat, eliminating the need for a chaser. Its distinctive cinnamon infusion adds a delightful heat, making it a noteworthy addition to the portfolio that Lo Siento is known for.
Ryan Tierney's Vision
Ryan Tierney, the Founder and CEO of Lo Siento Tequila, shared insights into the journey leading to Caliente’s creation. "The launch of Caliente has been a long time in the making. As our brand grew, the space became saturated with similar products. We wanted to introduce something truly unique, allowing us to connect with diverse cultures and create a product with a personality of its own. Caliente embodies this vision, providing a fun experience that stands out on its own," Tierney remarked.
Strong Market Response
In a remarkable first two weeks, Caliente has already seen impressive sales, moving 800 cases in Georgia. The excitement surrounding this innovative tequila has set the stage for subsequent launches in other markets across the southern and midwestern regions of the country, with many eager consumers ready to discover this new flavor sensation.
Recent Successes and Future Plans
Caliente's rollout is just one highlight in what has been a banner year for Lo Siento. The company has made significant strides, with multiple product SKUs available at price points accessible to the average consumer. This strategic approach has positioned Lo Siento to potentially sell over 40,000 cases this year alone. The brand's accomplishments thus far highlight a commitment to quality and creative marketing.
Distribution Successes
- Breakthru Beverage now oversees distribution in California, aiming to quadruple market presence this year.
- Expansion into Michigan has resulted in over 400 accounts actively carrying Lo Siento products.
- The brand achieved a sell-out at Trader Joe's in California, delivering 800 cases in under eight weeks.
- Recent approvals for Safeway allow for distribution growth in Northern California.
- Throughout Southern California, Lo Siento ranks among the top three tequilas available in various retailers.
The Quality Commitment of Lo Siento
Lo Siento Tequila prides itself on being an approachable, premium tequila brand. All products are devoid of additives, emphasizing quality and sustainability by collaborating with a single-family estate distillery in the Jalisco Highlands. The brand takes pride in its fun and engaging marketing strategies aimed at connecting with everyday consumers. Ultimately, Lo Siento aims to be the "Tito's of Tequila," offering high-quality spirits at accessible price points.
Contact Information for Inquiries
For further inquiries, potential collaborators can reach out to:
Communications Contact
Taylor Foxman
The Industry Collective
609-432-2237
Company Contact
Jack Enright
Lo Siento Tequila
Frequently Asked Questions
What is Caliente tequila?
Caliente is Lo Siento's latest creation, a cinnamon-infused ultra-premium tequila aimed at providing a unique tasting experience.
How is Caliente different from traditional tequila?
Unlike traditional tequila, Caliente features a spicy cinnamon flavor, designed to offer a bold twist on the usual taste.
What type of agave is used in Caliente?
Caliente is made from 100% Blue Weber Agave, ensuring a high-quality base for this innovative spirit.
Where is Caliente available for purchase?
Caliente is rolling out in various markets, with significant sales already reported in Georgia and plans for further expansion.
What are Lo Siento's future plans?
Lo Siento aims to continue growing its brand presence, focusing on unique products and distribution in new markets to reach more consumers.
