Revolutionizing Hair Care with Sili-CLONE™ HairTech
Living Proof is setting a new standard in hair care with its latest innovation, Sili-CLONE™ HairTech, promising to transform the way we think about shampoo and conditioner. For two decades, Living Proof has been a pioneer in silicone-free hair solutions, and this launch marks a significant milestone in their commitment to science-backed hair care.
Introducing Innovative Wash Care Solutions
The brand's new product line reimagines traditional shampoo and conditioner formulas, leveraging the power of Sili-CLONE™ HairTech. This meticulous formulation mimics the top five benefits typically associated with silicones, including detangling, slip, sleekness, conditioning, and shine, while ensuring hair remains cleaner and healthier for a longer duration. With each wash, users can expect visible improvements in texture and hair quality.
Insights from Leadership
Alexis Tedesco, Chief Marketing Officer at Living Proof, expressed excitement about this comprehensive update, stating, "This complete reimagination features a breakthrough approach to wash care. No longer do you have to choose between the enjoyable in-shower experience you cherish and whether to use silicone-based products. Our Sili-CLONE™ HairTech delivers the desirable effects of silicones without compromise. We like to say it's the best of both worlds."
New Franchises in Shampoo and Conditioner
The recent launch introduces enhanced packaging and formulations across five distinct franchises:
- The Perfect hair Day™ franchise for enduring hydration and shine.
- The Full franchise that volumizes hair for long-lasting body.
- The No Frizz franchise designed to smooth hair and combat frizz.
- The Restore franchise aimed at reducing hair breakage.
- The Curl franchise which strengthens and defines curls.
Ron McLaughlin, Chief R&D Officer, emphasized the brand's scientific commitment, elaborating, "Scientific discovery shapes our approach, whether we are developing new ingredients or crafting high-performance formulations. We strive to tackle the most pressing hair concerns of our customers. A good wash care routine is foundational for healthy hair. Our new shampoos and conditioners bridge the desired in-shower experience with a luxurious finish post-wash. Customers can enjoy cleaner hair for longer without any sacrifices."
Availability and Pricing Information
Available from February 25, the new shampoo and conditioner (8 oz. each) can be found at select retailers and online platforms, priced at $34 per unit.
About Living Proof
Founded in 2005, Living Proof arose from the collaboration of MIT scientists and skilled hair stylists, aiming to create scientifically-driven solutions to real hair problems. Their philosophy revolves around developing innovative, effective products without hiding issues but resolving them. Leading the industry, the brand relies on rigorous testing procedures to deliver high-performance products ensuring optimal results. Living Proof’s technology, HairTech, empowers users by revealing their hair's natural beauty.
Frequently Asked Questions
What is Sili-CLONE™ HairTech?
Sili-CLONE™ HairTech is an innovative formulation by Living Proof designed to replicate the benefits of silicones, providing detangling, slip, sleekness, conditioning, and shine without the use of silicone.
What are the key benefits of the new shampoo and conditioner?
The latest shampoo and conditioner offer long-lasting hydration, volumization, frizz control, breakage reduction, and curl definition, enhancing the overall health of your hair.
Where can I purchase Living Proof products?
Living Proof products are available for purchase online at livingproof.com, as well as in stores such as Sephora, Ulta, and Amazon.
What is the price of the new products?
Each shampoo and conditioner in the new line is priced at $34 for the 8 oz. bottles.
How does Living Proof ensure product effectiveness?
Living Proof combines scientific research with rigorous testing protocols, ensuring that their products perform exceptionally and meet customer needs.
