LiveOne Partners with METAvivor for #LightUpMBC Live Event
On October 13, 2024, LiveOne (NASDAQ: LVO) will host the annual #LightUpMBC Live event in collaboration with METAvivor Research and Support, Inc. This engaging live streaming spectacle aims to raise awareness and funds for metastatic breast cancer research on National Metastatic Breast Cancer Awareness Day, highlighting the urgent need for research funding.
The Event's Unique Contributions
Co-hosted by Tami Eagle Bowling and breast cancer survivor Miranda McKeon, this vibrant online event will showcase captivating performances by renowned artists, including Rozzi, Lisa Loeb, and David Cook, among others. These performances collectively have a staggering social reach of over 1.3 million, promising an exciting experience for all attendees.
Live Streaming Milestones
LiveOne has made significant strides in the live streaming landscape, boasting over 200 million viewers and 5 billion fan engagements across 220 countries. With a catalog that includes performances from more than 3,200 artists, such as Taylor Swift, Drake, and Post Malone, LiveOne has truly established itself as a leader in the industry.
Engaging Landmarks Worldwide
The event will see more than 270 landmarks lit up in MBC awareness colors—green, teal, and pink—across the United States and internationally. Iconic locations such as One World Trade Center and Tampa Sunshine Skyway Bridge will participate, visually representing the fight against metastatic breast cancer.
Importance of Research and Fundraising
With metastatic breast cancer leading to over 685,000 global deaths each year and no cure currently available, the funds raised during this event are crucial. Tami Eagle Bowling emphasizes that research is key to creating extended moments for those affected by this illness.
Notable Attendees and Appearances
The event will feature appearances from various artists, including:
- Lisa Loeb - Grammy Award-winning artist
- David Cook - Winner of American Idol
- Rozzi - Acclaimed singer-songwriter
- Tracy Bonham - Two-time Grammy nominee and breast cancer survivor
- Dionne Lea - Actor, singer, and producer
- Keith David - Emmy Award-winning entertainer
LiveOne's Commitment to Health and Wellness
Robert Ellin, the CEO of LiveOne, expressed his enthusiasm for partnering with METAvivor for the fourth consecutive year, affirming the company’s commitment to not only providing entertainment but also supporting meaningful causes through their platform.
How to Get Involved
Interested viewers can tune in for the live stream on October 13, starting at 8:00 PM ET / 5:00 PM PT. For more details on how to donate and participate, visit METAvivor's website. With your support, we can make a difference in the lives of those battling metastatic breast cancer.
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (NASDAQ: LVO) is an award-winning music, entertainment, and technology platform dedicated to delivering premium experiences through memberships and events. Its subsidiaries include Slacker Radio, PodcastOne (NASDAQ: PODC), and others, allowing access across various platforms including iOS, Android, Roku, and more.
Frequently Asked Questions
What is the purpose of the #LightUpMBC Live event?
The event aims to raise awareness and funding for metastatic breast cancer research, gathering support from participants worldwide.
Who are some of the performing artists at the event?
Featured artists include Lisa Loeb, David Cook, Rozzi, and many more, who will perform to support the cause.
How can viewers participate in the event?
Viewers can watch the live stream on October 13 and are encouraged to donate to METAvivor to support research and initiatives.
Where is the event being hosted?
The event will be live-streamed from the Hilton Short Hills in New Jersey.
Why is research funding significant for metastatic breast cancer?
With no cure currently available, research funding is critical in exploring treatment options and finding solutions for those affected by the disease.
