LiveOne and DAX: A Groundbreaking Partnership
LiveOne, a renowned creator-centric music, entertainment, and technology platform, is excited to announce its exclusive partnership with DAX, a prominent digital advertising platform in the United States. This collaboration is expected to significantly bolster LiveOne's capabilities in audio advertising sales, enhancing programmatic revenue in the process.
The Partnership Details
As part of this agreement, DAX will exclusively handle the audio advertising sales for LiveOne in the U.S. This strategic alliance aims to amplify LiveOne's monetization opportunities within the audio space, paving the way for greater financial rewards from programmatic advertising.
Key Benefits for LiveOne
According to Bill Wittress, SVP of Business Development and Strategic Partnerships for LiveOne, "We are thrilled to collaborate with DAX to maximize our advertising opportunities and deliver exceptional value in music to our audience." This partnership not only benefits LiveOne but also allows brands to reach a highly engaged audience eager to connect with relevant advertisements.
Insights from DAX Leadership
Brian Conlan, President of DAX United States, expressed enthusiasm about the ongoing relationship, noting, "Continuing our partnership with LiveOne, a leader in streaming music, enables us to provide advertisers with innovative solutions that connect their brands to our expansive and passionate audience." The synergy between LiveOne's vast user base and DAX’s advertising prowess is poised to create opportunities for advertisers looking to tap into the audio landscape.
The Reach of DAX
DAX stands out as a trailblazer in digital advertising, reaching over 108 million listeners in the U.S. through various channels including music, podcasts, radio, mobile games, and audio articles. With a robust network of premium publishers, DAX allows advertisers to access incredibly diverse and engaged audiences.
About LiveOne
Headquartered in Los Angeles, LiveOne (NASDAQ: LVO) is committed to delivering exceptional music experiences and content to audiences worldwide through both live and virtual events. Its portfolio includes various subsidiaries like Slacker and PodcastOne. LiveOne's availability spans multiple platforms, including iOS, Android, Roku, and the Amazon Fire TV, making access to its offerings easy for users wherever they are.
The LiveOne Experience
LiveOne is dedicated to enhancing user experience via its various platforms. The blend of live performances and streaming services is designed to create a holistic experience for music lovers. Whether through live concerts or digital streaming, LiveOne continues to expand its reach and engage with audiences everywhere.
About DAX United States
DAX United States serves as a pioneering digital advertising exchange, established to connect brands with U.S. listeners across engaging audio formats. Founded by Global in 2017, its headquarters is located in New York City's historic Penn District. The synergy between DAX and LiveOne illustrates a forward-thinking approach to audio advertising, adapting to the evolving digital landscape.
Staying Connected
With this partnership, both LiveOne and DAX are set to redefine audio advertising strategies for the future. By harnessing the strengths of both companies, they aim to create a seamless experience for brands and consumers alike.
Frequently Asked Questions
1. What is the nature of the partnership between LiveOne and DAX?
The partnership designates DAX as the exclusive audio advertising sales partner for LiveOne in the U.S., enhancing monetization capabilities.
2. How will this partnership impact advertisers?
The collaboration will provide advertisers greater access to LiveOne’s extensive user base, allowing for targeted and effective advertising campaigns.
3. What is LiveOne's primary business focus?
LiveOne is focused on providing creator-first music, entertainment, and technology experiences through live and virtual events worldwide.
4. Who leads the partnership from LiveOne's side?
Bill Wittress is the Senior Vice President of Business Development and Strategic Partnerships for LiveOne.
5. Where can consumers access LiveOne’s services?
LiveOne's services are available on various platforms, including mobile devices, streaming apps, and smart TVs, making it accessible to a wide audience.
