Lionsgate Studios Partners with FreeWheel
Lionsgate Studios Corp. (NYSE: LION) has recently taken significant steps to enhance its streaming services by entering a partnership with FreeWheel. This collaboration is set to revolutionize how advertisers engage with Lionsgate’s content, as it expands the company’s ad-supported streaming options significantly.
Enhanced Access to Ad Inventory
This innovative partnership allows advertisers greater access to Lionsgate’s extensive catalog of streaming content. Through FreeWheel’s supply-side platform, advertisers can now seamlessly purchase ad placements across various U.S.-based FAST channels.
Streamlined Advertising Process
The new system introduced by Lionsgate simplifies the process for media buyers, enabling them to reach their target audience through direct or programmatic transactions. This means advertisers can now effectively plan and execute their campaigns across nearly 30 channels with ease.
The Significance of FreeWheel Partnership
By working exclusively with FreeWheel, Lionsgate aims to improve demand management and foster revenue growth. This strategic decision supports the company’s goal of maximizing its ad-supported streaming services amidst a competitive landscape.
Two Approaches for Advertisers
Advertisers will benefit from two main approaches to purchasing ad placements: one-to-one deals and programmatic campaigns. This flexibility in advertising strategy empowers media buyers to choose the best approach that suits their needs.
The Rise of FAST Viewing
FreeWheel has noted a notable increase in interest in free ad-supported streaming television (FAST). This approach not only entertains viewers but also provides advertisers with access to a demographic that expands their reach beyond traditional television.
Changing Budgets for Advertisers
Market trends indicate that many advertisers are planning to shift their budgets towards FAST formats. Lionsgate is strategically focusing its efforts on scaling its ad-supported streaming channels to capture this new wave of advertising interest.
Content Strategies for Streaming
At present, Lionsgate operates more than 40 FAST channels globally, utilizing content from its extensive film and television library. This approach allows the company to leverage beloved titles and popular franchises to retain viewer interest.
Diverse Range of Titles
The company’s lineup includes iconic franchises such as John Wick, The Hunger Games, Twilight, and many more. With offerings that cater to a wide audience, Lionsgate is well-positioned to engage various viewer demographics.
Unified Advertising Decision Making
The collaboration with FreeWheel aims to enhance unified advertising decision-making across all branded FAST channels. This strategic measure improves yield and fosters greater efficiency for advertisers.
Advanced Targeting Tools
The access to advanced targeting tools will enable programmatic buyers to effectively reach their desired audiences. Moreover, the collaboration ensures that Lionsgate’s inventory adheres to transparent supply paths and employs premium video formats.
Words from the Executives
Chase Brisbin, Lionsgate's Executive Vice President of International SVOD Sales, emphasized the straightforward nature of choosing FreeWheel as a partner. He stated, “It was an easy decision to choose FreeWheel, a leader in the space, as our exclusive technology partner across our ad-supported FAST business.”
Strengthening Access for Advertisers
Greg Bel, FreeWheel's Vice President of Supply, expressed excitement about the partnership, highlighting its potential to strengthen advertising access for various brands. The partnership sets a hopeful tone for increased collaboration and shared growth.
Recent Stock Performance
Lionsgate Studios recently reached a trading price of $8.63, reflecting a 1.95% increase. This upward trend in share price aligns with the company’s strategic initiatives and expansion in advertising capabilities.
Frequently Asked Questions
1. What is the main goal of the partnership between Lionsgate and FreeWheel?
The primary goal is to simplify access to ad-supported streaming inventory for advertisers and enhance overall revenue growth.
2. How many FAST channels does Lionsgate operate?
Lionsgate currently operates more than 40 FAST channels globally.
3. What benefits do advertisers gain from this partnership?
Advertisers can access diverse channels through direct or programmatic transactions, allowing greater flexibility in their ad placements.
4. What popular franchises does Lionsgate feature in its content lineup?
Lionsgate features notable franchises including John Wick, The Hunger Games, and Twilight among others.
5. How does this partnership impact Lionsgate's stock performance?
The partnership has positively affected Lionsgate's stock performance, as indicated by a recent increase in share price to $8.63.
