Hightouch Welcomes Lindsay McEwan as General Manager of EMEA
Hightouch, a leader in Composable Customer Data Platforms (CDP) and AI decisioning solutions, has made a strategic move by appointing Lindsay McEwan as the General Manager for its operations in the EMEA region. This addition brings fresh leadership with a rich background in customer engagement and technology, aiming to enhance Hightouch's impact in Europe.
Driving Expansion and Innovation in Data Activation
With a career spanning over 20 years, McEwan possesses extensive experience in the field of data-driven marketing and customer engagement strategies at several renowned organizations. His trajectory includes significant roles in TIBCO and Oracle, where he played a pivotal part in developing technologies that have shaped modern Customer Data Platforms. His successful leadership during the UK expansion of Neolane, following its acquisition by Adobe, underscores his expertise in scaling operations effectively.
Lindsay's Vision for Hightouch
On his new role, McEwan expressed, "Hightouch is redefining the way businesses activate customer data, moving beyond traditional CDPs to a warehouse-native model that delivers real value. As we enter the AI era, Hightouch is not only unifying customer data but also powering AI-driven decisioning, ensuring every interaction is timely, relevant, and relationship-focused. I'm thrilled to lead our European expansion and help businesses realize the promises that CDPs have long struggled to fulfill."
A Revolutionary Approach to Data Activation
At Hightouch, McEwan will steer the company's efforts to empower businesses by utilizing their existing data warehouses. The innovative model enables organizations to unify, analyze, and activate customer data seamlessly, circumventing the complexities often associated with legacy CDPs. McEwan's excitement to be part of this transformative approach is evident as he aims to enhance the customer experience across all touchpoints.
Support from Leadership at Hightouch
Kashish Gupta, CEO of Hightouch, expressed confidence in McEwan's capabilities, stating, "Lindsay's deep expertise in data, marketing technology, and enterprise growth makes him the ideal leader to drive our expansion in EMEA. His track record of scaling businesses and his passion for helping organizations harness customer data align perfectly with our mission." This support signifies a strong backing for McEwan’s initiatives as he integrates with the team.
Recent Growth and Future Prospects
Hightouch has witnessed remarkable growth, recently securing $80 million in Series C funding, which propelled its valuation to $1.2 billion. As businesses increasingly seek flexible and efficient solutions, the company stands well-prepared to leverage these market dynamics, particularly with McEwan guiding the EMEA segment. The firm aims to capture new opportunities and further bolster its global presence under his leadership.
About Hightouch
Hightouch is recognized as the leading Composable CDP that empowers companies to activate their data warehouse for personalized marketing and business operations. With a client roster including influential organizations such as PetSmart, Warner Music Group, Calendly, Spotify, and GameStop, Hightouch facilitates the delivery of personalized customer experiences, enhances performance marketing, and accelerates organizational responsiveness through data and AI.
Frequently Asked Questions
What is Hightouch's business model?
Hightouch operates a Composable CDP, enabling businesses to activate their data warehouses for personalized marketing and operational efficiency.
Who is Lindsay McEwan?
Lindsay McEwan is the newly appointed General Manager of EMEA at Hightouch, bringing over two decades of experience in customer engagement technologies.
What are the key responsibilities of McEwan in his new role?
McEwan will lead Hightouch's expansion in the EMEA region, focusing on enhancing customer data activation through warehouse-native technology.
What significant change is Hightouch making in the industry?
Hightouch is moving beyond traditional CDPs by implementing a model that integrates AI-driven decision-making with customer data unification.
How has Hightouch grown recently?
Hightouch has secured $80 million in Series C funding, reaching a valuation of $1.2 billion, signifying substantial growth potential in the market.
