Lincoln Financial Introduces Support for Expecting Parents
Welcoming a new baby or adding a sibling is a huge milestone for any family. It comes with joy but also brings its share of challenges, especially when it comes to planning for parental leave. Recognizing both the emotional and practical aspects of this transition, Lincoln Financial is launching a new service aimed at offering personalized leave planning and educational resources for families on the verge of growth. This approach is designed to help parents navigate the joys and hurdles of bringing a new life into their homes.
Why Early Planning Matters
Studies show that many parents start planning their leave about four months before their child's due date. This highlights the need for a solid strategy to make the transition as smooth as possible. A remarkable 90% of employees have indicated they want personalized digital guidance to make the most of their workplace benefits at such a pivotal time. In response, Lincoln Financial is stepping up to meet this demand by introducing a service that provides vital information and support to expecting parents.
Meet PERKY Leave
Lincoln Financial has teamed up with PERKY, a leader in digital planning tools, to launch a new leave planning resource called PERKY Leave. This easy-to-use platform is specifically designed for expectant, adoptive, and fostering parents, helping them to plan efficiently and understand their leave options comprehensively. Its goal is to empower families by delivering clear, actionable insights into their benefits, making it easier for them to transition into new family roles.
Advantages for Both Employers and Employees
The PERKY Leave tool brings valuable benefits not just for parents but also for employers. By simplifying the leave planning process, it minimizes the number of basic questions sent to human resources, allowing employers to operate more effectively. Research shows that employees who have a good understanding of their benefits are often more satisfied. In fact, over half of employees with a clear grasp of their benefits report feeling pleased with what their workplace offers, highlighting the connection between understanding and satisfaction.
A Message from Lincoln Financial
Kerry Brooks, Lincoln Financial's Group Protection Head of Account Management, discussed the significance of preparing for major life events, like expanding the family. The company is pleased to offer a solution that helps employers educate their workforce about leave benefits while also giving employees a practical tool, ensuring they feel ready to face one of life's significant journeys.
Features of PERKY Leave
With PERKY Leave, expecting parents gain access to a variety of empowering features:
- On-demand pre-claims information: This feature enables employees to explore their benefits, including job protection and income replacement, assisting them in their leave planning.
- Self-serve planning: Parents can easily assess their options and develop the best leave strategy for their situation.
- Interactive calendar: This tool provides tailored configurations that merge company-specific family bonding leave benefits with state and federal protections.
- Lincoln-specific action items: Employees are guided through planning for pre-claims leave and the filing process.
Lincoln Financial remains dedicated to partnering with strategic allies to create customized solutions that cater to the diverse needs of its clientele.
About Lincoln Financial
Lincoln Financial is focused on helping individuals plan, protect, and retire with confidence. With around 17 million customers, the company provides a wide range of options across four key areas: annuities, life insurance, group protection, and retirement plan services. As per the latest financial reports, Lincoln has $311 billion in account balances, highlighting its strong presence in the industry. Based in Radnor, Pennsylvania, Lincoln Financial operates under the marketing name of Lincoln National Corporation (NYSE: LNC) and its affiliates.
Frequently Asked Questions
What is PERKY Leave?
PERKY Leave is a digital tool from Lincoln Financial, aimed at helping expecting, adoptive, and fostering parents plan their parental leaves with personalized support.
How does PERKY Leave benefit employers?
This service simplifies the leave planning process, reducing the inquiries sent to human resources and making their operations more efficient.
Why is early planning important for parents?
Early planning helps parents manage the complexities of leave, facilitating a smooth transition into their new roles.
What features does PERKY Leave provide?
Key features include on-demand pre-claims information, self-serve planning, an interactive calendar, and Lincoln-specific action items tailored for employees.
Who can access PERKY Leave?
Expecting, adoptive, and fostering parents can utilize the PERKY Leave tool to better understand their available benefits and create a personalized leave plan.
