Liftoff Partners with Xiaomi for Enhanced Advertising Reach
This new collaboration introduces a powerful on-device advertising solution by integrating Xiaomi's system applications and their official app store, GetApps, effectively providing an expansive global reach.
Liftoff, a pioneer in marketing, monetization, and creative solutions in the mobile space, recently announced an exciting new partnership with Xiaomi's International Internet Business Department. This collaboration aims to leverage Xiaomi's renowned technology landscape, which includes smartphones, smart devices, and IoT platforms, to enhance advertising strategies.
The Vungle Exchange, Liftoff's ad network, now offers brand and performance advertisers access to precise, impactful advertising solutions tailored for Xiaomi's extensive ecosystem. This includes Xiaomi's HyperOS, which is based on Android, along with various smart devices and internet services.
Advertisers using the Vungle Exchange will benefit from premium ad placements within Xiaomi's international app store and its system applications. By integrating new OEM offerings, advertisers focused on Android user acquisition can gain a competitive advantage through several innovative features:
Key Advertising Features
1. Direct-to-device advertising: Advertised applications get featured as recommendations through Xiaomi's native applications and the GetApps store, extending the advertisers' global reach effectively.
2. Exclusive touchpoints: Engage with users through system-level notifications and lock-screen ads that are not available via standard in-app networks.
3. Enhanced targeting: Utilizing Xiaomi's OS-level data allows for superior ad targeting and more cost-effective campaigns, providing better return per install.
Liftoff's Vungle Exchange is designed to help advertisers efficiently reach high-quality users programmatically. With access to over 150,000 applications across more than 250 countries, the network ensures that the right advertisements reach the appropriate audiences.
Tanya Lee, the Senior Vice President of Global Supply Sales at Liftoff, commented:
"At Liftoff, our commitment lies in driving innovation within the mobile advertising ecosystem, and this alliance signifies an exciting progression. Incorporating Xiaomi's OEM native ad experience with Vungle Exchange allows advertisers to effortlessly connect with high-value users. The fusion of Xiaomi's vast global presence with Liftoff's sophisticated programmatic technology provides advertisers an exceptional opportunity to optimize their campaigns and achieve tangible results."
In a statement from Qiang Song, General Manager of Xiaomi's International Internet Business Department, he said:
"Integrating with Vungle Exchange enhances programmatic efficiency within Xiaomi's premium ad inventory, offering brands smarter connections with users."
About Liftoff
Liftoff empowers mobile industries to unlock their revenue potential. Their advanced machine-learning models underpin marketing, monetization, and creative solutions that yield improved ad experiences, connecting users to products they cherish.
About Xiaomi
Xiaomi Corporation, established in 2010, is listed on the Hong Kong Stock Exchange. It stands as a distinguished consumer electronics and smart manufacturing entity, with a focus on smartphones and smart hardware linked via an IoT platform.
Xiaomi's mission, which is to forge friendships with users while being a beloved brand in their lives, drives its pursuit of innovation, quality user experiences, and operational excellence. The company is dedicated to developing incredible products at fair prices, ensuring that everyone benefits from advanced technology.
As a leading global smartphone provider, Xiaomi reported 702.3 million monthly active users by the end of 2024. Moreover, the company has built a top-tier consumer AIoT platform, with 904.6 million non-phone smart devices connected to its system. With a presence in over 100 countries, Xiaomi was included in the Fortune Global 500 for consecutive years, underscoring its growth and impact within the industry.
Xiaomi is also part of various leading indices, including the Hang Seng Index and Hang Seng TECH Index.
Frequently Asked Questions
What is the significance of Liftoff's partnership with Xiaomi?
This partnership allows Liftoff to integrate Xiaomi's native advertising capabilities into its Vungle Exchange, enhancing ad reach and effectiveness for advertisers.
What benefits do advertisers gain from this collaboration?
Advertisers can access premium ad placements, direct exposure to users through system apps, and enhanced targeting options, maximizing their campaign effectiveness.
How does the Vungle Exchange contribute to mobile advertising?
The Vungle Exchange connects advertisers to a vast user base across numerous apps, enabling programmatic access to quality users and improved ad delivery.
What kind of technology underpins Liftoff's solutions?
Liftoff leverages advanced machine-learning models to power its marketing and monetization solutions, which help create optimized ad experiences.
How many users does Xiaomi have globally?
As of late 2024, Xiaomi reported approximately 702.3 million monthly active users worldwide, highlighting its extensive reach in the smartphone and IoT markets.
