Lifeway Foods Partners with Barry's for a New Fitness Shake
Lifeway Foods, Inc. (Nasdaq: LWAY) is excited to announce a new partnership with Barry's, the global leader in boutique fitness. This collaboration introduces the Power Play shake, a delicious and nutritious beverage created to fuel participants in Barry's 'Find Your Strength' challenge. The shake is now available at Barry's Fuel Bar locations across the nation.
The Nutritional Power of the Power Play Shake
The Power Play shake is a perfect blend crafted from Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries. This combination delivers a potent dose of protein and probiotics, designed to energize workouts and aid in recovery.
Shake Composition and Health Benefits
Each ingredient in the Power Play shake is carefully selected for its health benefits. The kefir serves as the base, providing live and active cultures effective in supporting gut health. Blue spirulina is celebrated for its nutrient density, while chia seeds contribute healthy omega-3 fatty acids. Together, these components create a balanced nutritional profile conducive to enhancing athletic performance.
About the Find Your Strength Challenge
The Find Your Strength challenge offers participants the flexibility to choose between completing 12 classes in 30 days or 20 classes within the same timeframe. This initiative spans Barry’s Red Rooms worldwide, offering various class modalities that count towards goal completion. Participants who finish the challenge can look forward to recognition, rewards, and other incentives provided by Barry's, making it not just a physical challenge but a spirited community event.
Expectations for Participants
All workouts completed during this challenge enable participants to experience the high-energy environment synonymous with Barry's fitness classes. Coupled with the Power Play shake, attendees benefit from a supportive community focusing on wellness and fitness. Lifeway Foods looks forward to being an integral part of this initiative by providing practical nutritional solutions to enhance performance.
Feedback from Lifeway's CEO
Julie Smolyansky, CEO of Lifeway Foods, expressed enthusiasm about the partnership, stating, "Our probiotic-rich kefir provides protein and essential nutrients to support gut health, recovery, and overall wellness. It’s a natural fit for Barry's Find Your Strength challenge, and we're excited to help participants fuel their workouts with a shake that's both nourishing and delicious." Lifeway's commitment to health and wellness aligns seamlessly with Barry's mission to provide an exceptional fitness experience.
Smoothie Bowl Bar Coming Soon
This summer, Lifeway will further engage with Barry's community by unveiling a kefir smoothie bowl bar at their Hamptons studios. This exciting addition will allow guests to enjoy probiotic-rich creations after their workouts, aligning with the growing trend of healthy and nutritious post-exercise meals.
About Lifeway Foods, Inc.
Lifeway Foods, Inc. stands as a trailblazer in the production of probiotic, fermented beverages known as kefir. Recognized as one of America's Growth Leaders and celebrated for its variety of products, Lifeway produces drinkable kefir along with an assortment of cheeses and kids' products under its ProBugs® line. The company’s products are widely available across the United States and in several international markets.
About Barry's
Founded in 1998, Barry's pioneered the boutique fitness movement with its unique blend of high-energy cardio and strength training. Known for its vibrant community and effective workouts, Barry's offers various classes and has expanded its offerings to include LIFT and RIDE classes. With an extensive network of studios and a robust digital presence, Barry's continues to inspire individuals worldwide to pursue their fitness goals.
Frequently Asked Questions
What is the Power Play shake made of?
The Power Play shake is made from Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, which together provide a nutrient-rich blend.
How can I participate in the Find Your Strength challenge?
You can choose between completing 12 or 20 classes in 30 days. Join a local Barry's studio to participate and claim your rewards.
Where can I buy the Power Play shake?
The Power Play shake is available at Barry's Fuel Bar locations nationwide throughout the duration of the challenge.
What health benefits does the shake provide?
The shake supports gut health, boosts protein intake, enhances recovery, and provides essential nutrients for overall wellness.
Are there other events planned with Lifeway at Barry's?
Yes! Lifeway plans to introduce a kefir smoothie bowl bar at Barry’s Hamptons studios this summer, offering more nutrition-focused options for guests.
