Lifeward Expands AlterG Product Line Directly in Germany
Lifeward Ltd. (NASDAQ: LFWD), a leader in rehabilitation technology, has just made a notable announcement about its operations in Germany. The company is set to start direct sales of the AlterG product line through its local sales team, representing an important step in strengthening its presence in the market.
New Opportunities at REHACARE Conference
This exciting news was shared at the REHACARE 2024 conference, currently happening in Düsseldorf. During the event, Lifeward highlighted the AlterG NEO product, which drew significant interest thanks to live demonstrations. This strategic move aims to enhance Lifeward’s product lineup, including offerings like the ReWalk Personal Exoskeleton.
Financial Benefits of Direct Sales
By shifting to a direct sales model, Lifeward expects to reap multiple financial benefits. The company is optimistic that this dedicated sales strategy will lead to increased revenue streams and allow for better profit margins. This transition will utilize the existing sales and support infrastructure in Germany, keeping additional investment costs to a minimum.
CEO Insights on Market Expansion
Larry Jasinski, Lifeward’s Chief Executive Officer, believes there is a significant opportunity to grow market share in Germany. By adopting a more aggressive marketing approach, the company plans to efficiently cater to market needs while boosting profitability. The priority of increasing AlterG revenues highlights Lifeward’s dedication to fulfilling the requirements of both local and global markets.
Strengthening Customer Relationships
Charles Remsberg, Lifeward’s Chief Sales Officer, shared his confidence in the team’s ability to utilize established relationships with customers to drive growth in the German market. Drawing from their recent experiences in the U.S., the team is ready to effectively develop the ReWalk and AlterG markets.
Continuity of Service and Support
Even with the move to direct sales, Lifeward will maintain its distribution partnership with PHYSIOMED GROUP. Since 2013, PHYSIOMED GROUP has successfully delivered service and support to nearly 500 customers in Germany, ensuring that these clients will continue to receive top-notch assistance as Lifeward transitions to its direct sales model.
Lifeward’s Mission and Innovative Solutions
Lifeward is committed to creating meaningful solutions for those with physical limitations or disabilities. The company boasts a diverse range of products, including the ReWalk Exoskeleton, AlterG Anti-Gravity system, MyoCycle FES System, and ReStore Exo-Suit, all reflecting Lifeward's mission to drive groundbreaking innovations in rehabilitation.
Global Presence and Commitment to Rehabilitation
Since its founding in 2001, Lifeward has established a footprint in the United States, Israel, and Germany. The company’s focus on enhancing the quality of life through innovative technology distinguishes it in the rehabilitation field. Lifeward’s relentless pursuit of innovation embodies its commitment to empowering individuals to pursue their passions without limitations.
Frequently Asked Questions
What is Lifeward's new sales strategy in Germany?
Lifeward is moving to direct sales of the AlterG product line in Germany to improve market reach and profitability.
What products does Lifeward offer?
Lifeward provides the ReWalk Exoskeleton, AlterG Anti-Gravity system, MyoCycle FES System, and ReStore Exo-Suit.
How will this change affect existing customers?
Current customers will continue to get service from PHYSIOMED GROUP while Lifeward transitions to direct sales.
When was the announcement made?
The announcement occurred during the REHACARE 2024 conference in Düsseldorf.
What is Lifeward’s mission?
Lifeward is dedicated to innovating and providing solutions that enhance the lives of individuals with physical limitations or disabilities.
