Life Time Champions Expanding Pickleball Facilities Across U.S.
Life Time (NYSE: LTH) proudly marks World Pickleball Day as the sport continues to gain unprecedented popularity across America. With over 750 permanent pickleball courts established within its athletic country clubs, the organization demonstrates its commitment to being at the forefront of this dynamic sport. This achievement comes as hundreds more courts are in the pipeline for development across various locations.
A Community Sport for Everyone
RJ Singh, Life Time's Chief Digital Officer, expresses the organization's enthusiasm for pickleball's growth, emphasizing its role in fostering healthy relationships among diverse groups of people. “We embrace pickleball for its ability to unite individuals of various ages and backgrounds in a vibrant social atmosphere,” he remarked. The collaboration with notable figures such as Andre Agassi and top talents like Ben and Collin Johns further enhances the opportunities for participants, providing expert trainings and exciting livestream events through Life Time's app.
Commitment to Excellence in Pickleball
Since declaring its mission to become the leading destination for pickleball enthusiasts, Life Time has engaged hundreds of thousands of members who play regularly at its numerous club locations. With notable sites like Life Time Rancho San Clemente to the newly developed pickleball facility, members can take advantage of both indoor and outdoor courts designed for all player skill levels, complete with seasoned instructors, leagues, and exclusive tournaments. The Professional Pickleball Association (PPA) and Major League Pickleball (MLP) both recognize Life Time as a premier venue for hosting significant events.
Innovative Gear and Promotional Events
This coming season, Life Time introduces the Ultimate Pickleball ball, which blends innovative design with enhanced performance, ensuring a superior playing experience. This new product is available for purchase through the Life Time Shop. Life Time continues to nurture partnerships with leading brands like JOOLA and lululemon, embracing a community-driven approach to the sport.
Strategic Growth and Learning Opportunities
Life Time's advancements in the pickleball arena include the recent appointment of tennis legend Andre Agassi as chair of the Life Time Pickleball and Tennis Board, underscoring the organization’s dedication to the sport's outreach and growth. Working alongside elite players Ben and Collin Johns, Life Time has launched a helpful series of instructional videos that are now available through its Life Time Digital app.
National Tournaments and Community Engagement
Currently, Life Time is hosting its annual Fall Pickleball Classic at over 100 locations, providing a unique chance for players from various communities to come together, refine their skills, and connect with fellow pickleball enthusiasts. This initiative highlights Life Time's commitment to fostering competition and camaraderie among players.
Continued Popularity and Community Focus
According to the latest findings, nearly 48.3 million adults have played pickleball at least once in the past year, with an average player age of just 34.8 years. This trend reflects pickleball's broader appeal and Life Time's proactive measures in providing top-tier facilities and programming to support players of all ages and skill levels.
About Life Time
Life Time (NYSE: LTH) operates over 175 athletic country clubs across the United States and Canada, creating a community centered on health, well-being, and fitness. With a focus on holistic health, the company provides various wellness programs, resources through its Life Time Digital app, and promotes inclusivity from the youth stages through senior years. Life Time employs over 42,000 professionals dedicated to enhancing members’ life experiences, and hosts nearly 30 of the country's iconic athletic events.
Frequently Asked Questions
What is World Pickleball Day?
World Pickleball Day celebrates the growing popularity of pickleball as a sport and community activity.
How many pickleball courts does Life Time have?
Life Time has surpassed 750 permanent pickleball courts across its athletic country clubs.
Who are some notable figures associated with Life Time's pickleball initiatives?
Life Time collaborates with tennis legend Andre Agassi and pickleball players Ben and Collin Johns.
What events does Life Time hold for pickleball players?
Life Time hosts annual tournaments like the Fall Pickleball Classic, providing competitive opportunities for players.
How does Life Time support pickleball education?
Life Time offers instructional videos through its Life Time Digital app and has expert leagues and lessons available.
