NOVUS Welcomes Libby Morgan as Chief Executive Officer
The agency embraces a data-driven growth philosophy with its new leader.
NOVUS, a prominent independent media planning and buying agency, has announced the appointment of Libby Morgan as its new Chief Executive Officer. This strategic move marks a significant transition for NOVUS as it shifts its focus from traditional media buying to becoming a leader in architecting data-driven growth strategies. Morgan brings over two decades of robust experience in marketing, commerce, and digital transformation to this crucial role.
A New Era for NOVUS
In her new position at NOVUS, Morgan’s primary aim will be to propel the agency into a new phase of expansion and innovation. She will emphasize strengthening strategic leadership and operational excellence to advance NOVUS's capability in delivering precise and effective planning and buying across both digital and offline channels. Morgan succeeds Melony Rios in this pivotal role.
Impressive Leadership Experience
With more than 15 years of P&L ownership history, Morgan has worked extensively in management consulting, digital transformation, and marketing strategy. Throughout her storied career, she has built and led diverse, high-performing teams in regions including the United States, Europe, and the Middle East. Her experiences with notable companies like Nestle, HP, and Sanofi have honed her skills in aligning business strategies with advanced technology to enhance revenue growth and maximize market share. Most notably, she held the position of President at MRM Commerce, guiding global commerce and media initiatives that prioritize digital performance and scalability.
The Vision Ahead
As the media landscape evolves, Morgan's appointment is timely for NOVUS and the industry at large. The shift from merely buying media space to constructing comprehensive growth strategies is now inevitable, emphasizing the importance of data, insights, and creative solutions.
Libby's Commitment to Growth
"NOVUS has a rich history of delivering innovative and accountable media solutions," Morgan expressed. "I am eager to build upon this legacy and support our clients in navigating an increasingly complex environment with precision and performance that fosters sustained growth."
Dave Murphy, Executive Chair at NOVUS, echoed his enthusiasm about Morgan's appointment. "We are thrilled to welcome Libby as CEO at such a transformative time for our industry. The next chapter of media will intertwine data, technology, and human insights, and Libby's expertise will be key to advancing our strategic vision. Her forward-thinking approach to intelligent planning and buying will create measurable growth for our clients, resulting in significant impacts across all media channels."
About NOVUS
Headquartered in Chicago, NOVUS Media LLC stands as an independent media agency that uniquely navigates media planning and buying through a geographical lens. They provide hyperlocal, tailored, multichannel strategic planning and buying services, leveraging advanced multimedia talent, proprietary tools, and unique strategies that signify the next generation of media agencies. With a strong focus on various media types, including TV, OTT, addressable ads, radio, out-of-home (OOH), digital display, video, mobile, and search, NOVUS harnesses the power of marketing science and geospatial analytics to yield superior business outcomes. Founded in 1987, NOVUS has transformed from a hyperlocal media buyer into a modern media partner, delivering highly personalized, data-driven, and measurable campaigns across the entire media landscape.
Media Contact:
Janika Dela Cruz
8484593031
Frequently Asked Questions
What is the role of Libby Morgan at NOVUS?
Libby Morgan has been appointed as the Chief Executive Officer to drive growth strategies and enhance performance at NOVUS.
What shift is NOVUS experiencing under new leadership?
NOVUS is transitioning from a focus on media buying to architecting comprehensive, data-driven growth strategies.
What experience does Libby Morgan bring to NOVUS?
Morgan has over 20 years of leadership experience in marketing, commerce, and digital transformation with a history of driving success in major organizations.
How does NOVUS plan to grow in the future?
NOVUS aims to strengthen its strategic leadership and operational excellence while enhancing its ability to deliver measurable business outcomes across all media channels.
What industries does NOVUS target?
NOVUS targets various industries through multichannel media planning, focusing on hyperlocal solutions that optimize growth and brand presence.
