Level's Acquisition of BAM Strategy: A New Era in Digital Marketing
Exciting developments are underway in the digital marketing landscape. Level, a prominent digital marketing firm, has recently completed the acquisition of BAM Strategy. This strategic partnership is poised to reshape the way brands connect with customers throughout their journey, focusing on generating measurable growth and long-lasting value.
A New Growth Partner is Born
The integration of Level and BAM Strategy unites two leaders in their respective fields. Level, backed by private equity sponsor Dubin Clark, is known for its exceptional AI-driven marketing capabilities. In contrast, BAM Strategy shines in its creative and customer relationship management strengths. Together, they form a powerful alliance aimed at enhancing brand engagement and customer retention on a grand scale.
Combining Strengths for Enhanced Customer Experience
With this acquisition, the newly formed organization will leverage its combined expertise to serve over 150 clients across diverse industries. These sectors include education, financial services, consumer packaged goods (CPG), B2B technology, and consumer health. The team of 250 skilled professionals operates from five strategic locations in North America, each bringing unique insights related to their respective markets.
Delivering Measurable Growth
Patrick Patterson, the Chief Executive Officer of Level, expressed enthusiasm about the merger. He stated, "Clients desire measurable growth and enduring customer relationships. By incorporating BAM Strategy into our framework, we're merging a powerful performance engine with top-tier creative capabilities focused on CRM and customer loyalty. We aspire to not just scale operations but to redefine how performance and brand strategy converge for sustainable growth."
Furthermore, Lonn Shulkin, President of BAM Strategy, highlighted the complementary nature of this partnership: "BAM has always strived to transform attention into loyalty. Merging with Level entails our clients securing the best of both worlds—our strong creative foundation coupled with enhanced performance intelligence and broader capabilities. This positions us to deliver exceptional value throughout the entire customer lifecycle."
Investors' confidence in Level remains robust, as echoed by Thomas Cooperrider, Principal at Dubin Clark, who noted, "The partnership with BAM Strategy enriches Level's service offerings. It equips clients with powerful means to foster acquisition alongside sustained value. This collaboration aims to develop the diversified and resilient growth foundations that both investors and clients are increasingly searching for."
During this transition, BAM Strategy will maintain its identity to ensure continuity for its clients while integrating its operations closely with Level's performance framework. This move helps to streamline processes and ensures that clients receive consistent, high-quality service without disruption.
Future Opportunities for Innovation
As the merged entity looks ahead, Level is in a favorable position to accelerate its innovative practices. The company plans to invest in talent and broaden its reach in vital markets across North America. This commitment towards growth will undoubtedly open avenues for future opportunities, elevating the level of service provided to clients.
About Level
Level stands out as a digital marketing partner focusing on complex, high-consideration brands. It caters to industries like education, financial services, home services, and B2B technology. By integrating strategy, creative capabilities, media, and AI-powered insights, Level continuously strives to foster significant growth and sustained momentum for its clients. The firm prides itself on being an embedded extension of client teams, emphasizing proactive partnerships and accountability, all encapsulated in their belief that ‘Good enough isn't.’
About Dubin Clark
Dubin Clark operates as a private equity firm specializing in niche manufacturing and specialty services. With a track record extending through decades of lower middle-market experience, they focus on investing in companies with revenues exceeding $10 million. Their approach is centered on fostering internal growth and strategic acquisitions while maintaining the essence and values of the businesses they partner with.
Frequently Asked Questions
What does the acquisition of BAM Strategy entail for Level?
The acquisition enhances Level's capabilities by merging AI-driven performance marketing with strong creative and CRM strategies, aiming for sustainable customer relationships.
How many clients will the new organization serve?
The combined teams will cater to over 150 clients across various sectors, ensuring they receive top-notch marketing support.
What industries are affected by this acquisition?
This strategic move impacts sectors such as education, financial services, CPG, B2B technology, and consumer health, where customer relationships are crucial.
Will BAM operate under its existing brand post-acquisition?
Yes, BAM will maintain its brand during the transition to ensure seamless service for existing clients while integrating with Level's performance framework.
What is Level’s philosophy towards client relationships?
Level values proactive partnership and accountability, prioritizing measurable growth and long-term loyalty as core components of their client collaborations.
