Enhancing Fitness Access Through Innovative Collaborations
In a significant new partnership, Bango has teamed up with Les Mills, a leading name in global fitness services, with the goal of making digital fitness subscriptions more accessible across the globe. Through the Digital Vending Machine® (DVM™), customers can seamlessly tap into the widely respected LES MILLS+ program, which can be bundled or included in extensive content offerings by telcos and other resellers.
The Popularity of At-Home Workouts
In recent years, at-home workouts have gained immense popularity, primarily due to their convenience and flexibility. The rise of digital platforms, improved home gym equipment, and the shift to remote work have all played a significant role in this trend. Nowadays, virtual classes, tailored training apps, and online communities offer plenty of ways for people to stay active without needing a gym membership.
Exceptional Workout Experience
LES MILLS+ delivers an unmatched workout experience, featuring top-tier trainers, motivating music, and scientifically designed routines that aim for optimal results. This collaboration enables telcos to provide their customers with world-class fitness programs while helping Les Mills expand its presence and meet the growing demand for health and wellness resources.
Cost-Effective Options for Telcos
The DVM™ equips telcos and resellers with a streamlined method to expand their third-party service offerings, allowing them to enhance their subscription models quicker than ever. By simply connecting to the DVM™, telcos gain access to a wide range of subscription services, enabling them to create attractive bundles and offers that keep subscribers engaged. For Les Mills, this opens doors to reach a broader audience beyond traditional channels, making premium fitness subscriptions more attainable.
The Vision for Distribution
Luke Waldren, Chief Customer Officer at Les Mills, highlighted the significance of distribution in this new endeavor. He stated, "Reaching a wider audience is essential, and the Digital Vending Machine® simplifies the distribution process, making it easier for more individuals to connect with Les Mills' fitness programs. This innovative approach will help integrate fitness into everyday lives for so many people."
A Wide Variety of Content Offerings
As Anil Malhotra, CMO at Bango, noted, adding Les Mills to the DVM™ greatly enriches the catalog of content available to telcos. This variety not only attracts customers but also enhances Super Bundling initiatives, creating a one-stop-shop for consumers looking for comprehensive subscription services. With this partnership, telcos are in a stronger position to maximize their content offerings in a competitive landscape.
About Bango
Bango is at the forefront of enabling content providers to reach larger audiences through significant global partnerships. The company has revolutionized the monetization of digital content and services by streamlining online payments for mobile users worldwide. With the DVM™, Bango spearheads subscription growth while improving choices for subscribers across the globe.
About Les Mills
Les Mills is a leading innovator in group fitness, boasting over 25 unique programs available in fitness facilities all around the world. Their programs, including popular options like BODYPUMP™, BODYCOMBAT™, RPM™, BODYBALANCE™, and LES MILLS GRIT™, focus on delivering effective and engaging fitness experiences. Founded by Olympian Les Mills in 1968, the company has seen substantial growth, now with over 130,000 certified instructors in 21,000 clubs across 100 countries.
As the fitness landscape continues to evolve, Les Mills is dedicated to supporting individuals in their pursuit of health and wellness through innovative options like the LES MILLS+ streaming platform and Extended Reality (XR) fitness experiences.
Contact Information
For any media inquiries, please reach out to:
Anil Malhotra, CMO, Bango
Email: anil@bango.com
Phone: +44 7710 480 377
Frequently Asked Questions
What is the Digital Vending Machine®?
The Digital Vending Machine® (DVM™) is a platform that helps telcos provide various digital subscription services effortlessly to their customers.
How does the partnership benefit Les Mills?
This collaboration broadens Les Mills' reach, allowing them to tap into new customer bases through diverse telco channels around the globe.
What types of fitness programs are available through LES MILLS+?
LES MILLS+ offers a diverse selection of programs, including BODYPUMP™, BODYCOMBAT™, and LES MILLS FUNCTIONAL STRENGTH, catering to various fitness levels and preferences.
Why has at-home fitness become more popular?
The flexibility and convenience of at-home workouts, together with the rise of digital fitness platforms, have made it increasingly attractive for individuals to exercise from home.
Who can access the LES MILLS+ program?
Thanks to the partnership between Les Mills and Bango, customers of participating telcos can easily access the LES MILLS+ program as part of their fitness offerings.
