Introducing VEOCEL™ and Its Purpose
Innovation is essential for creating sustainable solutions to combat plastic pollution, and VEOCEL™, a leading specialty nonwovens brand from Lenzing Group, is at the forefront of this movement. Their dedication to tackling the global plastic issue was recently highlighted at the "SEA of Solutions 2024" event, organized by SEA Circular, an initiative supported by the United Nations Environment Programme (UNEP).
The Importance of SEA of Solutions 2024
Since it began, the SEA of Solutions (SoS) has been an essential platform for stakeholders to share and develop actionable strategies to address plastic pollution. At the most recent gathering, Lenzing showcased their ongoing work to lessen dependence on plastics within the nonwovens industry. Discussions focused on "Re-designing for a Circular Plastics Economy," aligning Lenzing’s efforts with global sustainability objectives.
Key Takeaways from Lenzing's Presentation
During her presentation, Norma Schönherr, Manager of Partnerships for Sustainability at Lenzing AG, shared impressive case studies from VEOCEL™ that illustrate their approach to tackling microplastics pollution. She promoted the shift towards wood-based VEOCEL™ fibers as responsible alternatives to conventional synthetic, plastic-based materials, especially in personal hygiene and sanitary products.
Advantages of VEOCEL™ Fibers
VEOCEL™ fibers stand out as biodegradable and compostable materials, exempt from the European Union's Single-Use Plastics Directive. Research from the Scripps Institution of Oceanography indicates that these wood-based fibers can completely biodegrade in marine environments within just 30 days. In contrast, petroleum-based fibers can take well over 200 days to decompose.
Lenzing's Dedication to Sustainability
Lenzing's commitment to sustainability, along with collaboration with partners across the value chain, plays a vital role in creating effective and eco-friendly solutions. Monique Buch, Executive Vice President Nonwovens at Lenzing, emphasized this dedication while highlighting the importance of sharing knowledge and working together with global stakeholders to address plastic pollution.
Broadening the Range of Eco-Friendly Products
The VEOCEL™ product lineup features chlorine-free lyocell and viscose fibers, along with high-performance hydrophobic varieties. Looking to the future, VEOCEL™ aims to continue promoting shift within the nonwovens industry by expanding its selection of sustainable alternatives to synthetic materials, enabling a wider array of applications across different sectors.
About VEOCEL™
As Lenzing Group's leading brand in specialty nonwovens, VEOCEL™ is proud of its range of wood-based fibers recognized for their natural absorbency and versatility. The brand serves several market niches, including baby care, beauty and personal care, intimate care, and surface cleaning products. VEOCEL™ offers various fiber categories, such as VEOCEL™ Beauty, VEOCEL™ Body, VEOCEL™ Intimate, and VEOCEL™ Surface.
Frequently Asked Questions
What is VEOCEL™?
VEOCEL™ is a prominent specialty nonwovens brand from Lenzing Group, focusing on sustainable fibers derived from wood.
How does VEOCEL™ support sustainability?
VEOCEL™ fibers are both biodegradable and compostable, providing alternatives to synthetic materials and helping foster a circular economy.
Where are VEOCEL™ fibers utilized?
These fibers are used in various applications including baby care products, beauty items, intimate care, and cleaning supplies.
What were the main topics at the SEA of Solutions 2024?
At the event, Lenzing discussed methods to reduce plastic pollution and highlighted their innovations that promote sustainable fiber solutions.
What future plans does VEOCEL™ have?
VEOCEL™ is looking to expand its range of low-environmental impact fibers to encompass a wider variety of applications and industries.
