Leadership Change Signals New Era at Pandora
Pandora has recently announced a significant leadership transformation with the upcoming retirement of Alexander Lacik, who has served as President and CEO for nearly seven years. He is set to officially retire during the company's annual general meeting, handing the reins over to Berta de Pablos-Barbier, the current Chief Marketing Officer. Her rise to the role of President and CEO marks a pivotal step for Pandora as it continues to evolve into a premier jewellery brand.
A New Chapter Begins with Berta de Pablos-Barbier
Berta de Pablos-Barbier joined Pandora as CMO and a key member of the Executive Leadership Team. Since taking on this role, she has successfully repositioned Pandora as a full jewellery brand, contributing significantly to its growth strategy known as Phoenix. Her leadership has not only raised brand awareness to unprecedented heights but has also introduced fresh innovations across the product lineup and marketing initiatives.
Berta's Impressive Track Record in the Industry
With over 30 years of international executive experience in luxury and consumer goods sectors, Berta's credentials are impressive. Before her tenure at Pandora, she held notable positions including President and CEO of LVMH’s champagne brands, enhancing their global presence. Additionally, her background spans roles such as Chief Growth Officer at Mars Wrigley and Chief Marketing Officer at Lacoste. Her extensive experience will be invaluable as she steers Pandora toward its next phase of growth.
Board's Confidence in Berta's Leadership
The decision to appoint Berta followed a rigorous global search process that reflected the Board of Directors’ commitment to long-term succession planning. Peter Ruzicka, Chair of the Board, expressed his enthusiasm, noting that Berta emerged as the top candidate during the selection process. Ruzicka emphasized that her analytical skills, vision, and diverse experience from leading brands across luxury and fashion sectors make her an ideal leader for Pandora moving forward.
Celebrating Alexander's Legacy
As Alexander prepares to step down, he leaves behind a remarkable legacy at Pandora. Under his leadership, the company underwent a successful transformation that saw a revenue increase of 45%, along with significant growth in its workforce.
A Vision for Sustained Growth
Berta de Pablos-Barbier is set to guide Pandora toward a future filled with potential. She highlights that although Pandora is already the largest jewellery brand globally, the organization still possesses untapped opportunities. Her ambition is to harness the strength of the existing team to drive the brand toward new heights of success.
Reflections on Leadership
In his farewell remarks, Alexander reflected on his extraordinary journey with Pandora, describing it as a high point in his career. He expressed pride in the company’s achievements and confidence in Berta’s capability to lead Pandora into a bright future.
About Pandora
Pandora is recognized as the world's largest jewellery brand, specializing in creating accessible luxury pieces that empower self-expression. Committed to sustainability, all jewellery is crafted from high-quality materials, including recycled silver and gold. With a global presence, Pandora's products are offered in over 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Pandora's Commitment to Sustainability
Headquartered in Copenhagen, Pandora employs a workforce of around 37,000. The brand is striving to lead in sustainability, aiming to cut greenhouse gas emissions across its value chain by 2030. The company's impressive revenue, which totaled DKK 31.7 billion in 2024, positions it among the world's 100 most valuable and 50 most sustainable companies.
Frequently Asked Questions
Who is the new CEO of Pandora?
Berta de Pablos-Barbier will be the new CEO of Pandora, succeeding Alexander Lacik.
What has Berta de Pablos-Barbier achieved at Pandora?
As CMO, she successfully led the strategic positioning of Pandora to elevate it as a comprehensive jewellery brand, contributing significantly to its growth.
When will Alexander Lacik retire?
Alexander Lacik will retire at the annual general meeting on March 11, 2026.
What was Alexander Lacik's impact on Pandora?
During his tenure, Alexander led a successful turnaround, achieving a 45% revenue growth and expanding the global workforce significantly.
What is Pandora's commitment to sustainability?
Pandora aims to halve its greenhouse gas emissions across its entire value chain by 2030, reflecting its commitment to sustainability.
