Lea Swanson Elevated to Vice President of Talent at Goldenvoice
Goldenvoice, a leader in the music promotion industry and a subsidiary of AEG Presents, is excited to announce the appointment of Lea Swanson as the new Vice President of Talent. With over 17 years of experience with AEG Presents, Lea has established herself as a highly capable professional in the field of entertainment, particularly in talent buying. Her role will primarily focus on overseeing talent acquisitions for various significant venues including the Mountain Winery, Peacock Theater, Shrine Auditorium, and others.
Expanding Opportunities in Live Entertainment
As the sole talent buyer for the Mountain Winery, Swanson is set to enhance the venue's offerings, ensuring a diverse lineup of artists and events. Beyond her primary responsibilities in that location, she will also contribute her expertise to various open rooms across California. This includes the notable Greek Theater and Dolby Theatre, as well as planning special events in regions like Irvine, Ontario, Bakersfield, Fresno, and even Hawaii.
Continuing a Legacy of Excellence
Lea expressed her excitement about this new journey, stating, “It is exciting to be offered an opportunity to continue to grow this far into my career. After supporting numerous casino clients, I feel fortunate to step into this elevated role.” Her commitment to fostering a vibrant music scene is evident from her history of success while leading the booking efforts in challenging and diverse markets.
A Proven Track Record
Swanson's extensive career began in 1999 at Viejas Casino where she played a pivotal role in launching the Viejas Concerts in the Park venue. Her journey in the San Diego office of AEG has encompassed a range of roles, allowing her to develop a comprehensive understanding of talent booking. She has successfully booked events from intimate 500-seat venues to expansive 20,000-seat arenas.
Expertise Across Multiple Markets
Throughout her career, Lea has been instrumental in arranging shows at major venues such as the Pechanga Arena and San Diego Civic Theatre. Her role as a talent buyer for the esteemed Humphreys Concerts by the Bay demonstrates her ability to manage large-scale event bookings. Each year, she has consistently secured between 65 to 90 shows, contributing to the venue's reputation for quality entertainment.
Building Future Success
Between 2015 and 2020, Lea starred as the lead buyer for Silver Legacy Casino in Reno. The diverse content she booked during this time, ranging from classic rock to contemporary pop, reflects her versatility and keen understanding of audience preferences. Furthermore, her collaborative work with the San Manuel Casino account enhanced her skills, further preparing her for this esteemed role at Goldenvoice.
Noteworthy Achievements in 2023
In her first year at the Mountain Winery, Lea has already promoted an impressive 78 shows and special events. This milestone speaks volumes about her dedication and capability within the industry, showcasing her talent for creating memorable experiences for concert-goers.
About Goldenvoice
Goldenvoice is renowned for creating the iconic Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival. The company manages several prominent music venues across Los Angeles and the Bay Area, such as the Fonda Theatre, El Rey Theatre, and Shrine Auditorium. With exclusive booking arrangements at venues like Brookside at The Rose Bowl and Santa Barbara Bowl, their influence in the live events space is undeniable.
Transitions from an independent punk rock promoter in the early 1980s to a dominant force in the Southern California music scene, Goldenvoice now organizes over 1,600 concerts annually across various states, including California, Arizona, Hawaii, and beyond.
Frequently Asked Questions
Who is Lea Swanson?
Lea Swanson is the new Vice President of Talent at Goldenvoice, an experienced talent buyer with a long history at AEG Presents.
What venues will Lea Swanson oversee?
Lea will serve as the sole talent buyer for the Mountain Winery and contribute to multiple venues such as the Peacock Theater and the Shrine Auditorium.
What are some of Lea's achievements in her career?
She has booked numerous successful events ranging from small clubs to large arenas and has promoted 78 shows in her first year at Mountain Winery.
What is Goldenvoice known for?
Goldenvoice is celebrated for organizing major music festivals like Coachella and operates several prominent music venues across California.
How many concerts does Goldenvoice promote annually?
Goldenvoice promotes over 1,600 concerts each year in California and other regions across North America.
