Lavazza and Montauk Yacht Club Unite for a Summer Delight
A Three-Year Collaboration Blends Lavazza's Signature Italian Coffee Culture with the Iconic Hospitality of Montauk Yacht Club
This summer, Lavazza, a leader in premium coffee craftsmanship, brings its iconic La Dolce Vita lifestyle to the Hamptons through a new three-year partnership with Montauk Yacht Club, a historic destination known for its elevated coastal hospitality. This collaboration marks an important milestone for Lavazza's growing presence in the foodservice and hospitality space, aligning the brand with a property that embodies relaxed luxury and exceptional guest experiences.
Creating Memorable Experiences with Coffee
As consumer expectations for hospitality continue to evolve, coffee is playing an increasingly central role in delivering memorable, high-touch service moments. Partnering with a lifestyle destination like Montauk Yacht Club allows Lavazza to deepen its connection with guests seeking elevated experiences. This collaboration supports operators with premium, thoughtful coffee offerings that enhance the ambiance of waterside leisure.
Integration of Lavazza at the Ocean Club
Daniele Foti, Vice President of Marketing, Lavazza North America, commented on the partnership: "At Lavazza, we understand that coffee is no longer just a beverage—it's a cornerstone of culinary and hospitality experiences. This partnership with Montauk Yacht Club underscores our commitment to supporting the foodservice industry with products, programs, and creative inspiration that help operators differentiate their offerings and drive deeper guest engagement."
Culinary Creations Inspired by Coffee
A key element of this partnership is a culinary integration at the Ocean Club restaurant, where Executive Chef Jarad McCarroll has created three exclusive menu items inspired by Lavazza's signature blends: a decadent tiramisu, a refreshing chilled mousse, and a refined espresso martini. These seasonal offerings reflect both the depth of Lavazza's coffee portfolio and the Yacht Club's elevated yet approachable cuisine—an ideal complement to The Lounge at Ocean Club, the property's new late-night summer concept.
Chef Jarad McCarroll stated, "Working with Lavazza opened up new creative possibilities. Coffee isn't just an ingredient—it's a complex, aromatic element that adds depth, richness, and surprise. These dishes and beverages reflect that idea while staying true to our seasonal, coastal style."
Exciting Summer Activations
Beyond the dining table, Lavazza will bring its signature sense of indulgence to the property through a series of curated summer activations. During four select weekends throughout the summer, guests can relax poolside amid custom-branded Lavazza decor, while enjoying complimentary tiramisu dessert in Lavazza cups and seasonal coffee cocktails served from a dedicated pop-up cart.
Additional touchpoints include a branded café market takeover throughout June, complete with curated coffee drinks and visual storytelling, as well as an in-room experience that extends the Lavazza lifestyle directly to guests with special amenities and sweepstakes access via QR code.
Lavazza's Commitment to Excellence
This activation is part of Lavazza's broader Pleasure Makes Us Human campaign, launched last summer, which celebrates meaningful moments of indulgence and connection through coffee. The Montauk Yacht Club partnership adds to Lavazza's growing list of high-profile hospitality collaborations, joining Four Seasons Hotels and Resorts, Princess Cruises, and marquee events like the US Open, as the brand continues to deliver premium coffee experiences in beloved destinations.
About Lavazza and Montauk Yacht Club
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players in the global coffee scene, with significant turnover and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, and Kicking Horse.
The Group operates in 140 markets, with numerous manufacturing plants in various countries and around 5,500 collaborators worldwide. The Group's global presence reflects 130 years of growth and over 30 billion cups of Lavazza coffee produced each year, showcasing a remarkable success story.
Montauk Yacht Club, built in 1928, has long been recognized as a landmark waterfront destination. Today, it is the largest luxury hotel and marina in the Hamptons, featuring acclaimed restaurants and exceptional amenities, all set within a stunning coastal backdrop.
Frequently Asked Questions
What is the significance of the Lavazza and Montauk Yacht Club partnership?
This partnership enhances the guest experience by integrating Lavazza's premium coffee offerings into the luxurious atmosphere of the Montauk Yacht Club.
What unique menu items are being introduced?
Three exclusive items inspired by Lavazza's coffee blends include tiramisu, a chilled mousse, and an espresso martini, all crafted by Executive Chef Jarad McCarroll.
When are the special summer activations happening?
The curated summer activations will occur on select weekends throughout the summer, featuring Lavazza-themed events and offerings.
How is Lavazza promoting the partnership?
Lavazza is using marketing campaigns like Pleasure Makes Us Human to highlight its collaboration with the Montauk Yacht Club and enhance its brand presence.
What is Lavazza's mission in the hospitality space?
Lavazza aims to support the foodservice industry with premium products and programs that enhance guest engagement and elevate the coffee experience.
