Latham Group Teams Up with L.C. Williams & Associates
Latham Group, Inc. [NYSE:SWIM], a leading designer, manufacturer, and marketer of in-ground residential swimming pools, has formed a partnership with Chicago-based L.C. Williams & Associates (LCWA) to serve as its public relations agency of record. This collaboration is set to boost Latham’s brand visibility, improve customer engagement, and solidify the company’s status as a leader in the industry.
Comprehensive Public Relations Strategy
As part of this new partnership, LCWA will implement a thorough public relations strategy that encompasses media relations, thought leadership, influencer partnerships, and brand storytelling. With more than 30 years of experience, this full-service firm is consistently recognized among the top agencies in the nation, particularly in the home and building products sector, with a focus on outdoor living.
Expertise in the Industry
“LCWA’s deep knowledge of the home and lifestyle industries, paired with its creative public relations strategies, makes it a perfect fit for Latham as we work to broaden our market presence and product range,” stated Scott Rajeski, President and CEO of Latham Group, Inc. The goal of this partnership is to increase awareness and encourage the adoption of fiberglass pools and automatic safety covers, thereby boosting market conversions.
Diverse Range of Innovative Products
Latham has been a pioneer in pool innovation for over sixty years, offering a wide array of high-quality products for homeowners who love leisure activities. Their offerings include fiberglass and vinyl liner in-ground pools, replacement liners, and various safety pool covers. The company’s commitment to delivering top-notch products and exceptional customer service has established it as a preferred manufacturer in its field.
Dedication to Quality
“Latham has built a strong reputation for innovation, manufacturing excellence, and customer satisfaction,” said Kim Blazek Dahlborn, President and CEO of LCWA. This partnership is designed to enhance Latham’s brand narrative and support the company’s ambitious growth goals.
Future Initiatives
Public relations efforts are already in motion, with plans for expanded outreach and activations on the horizon. To learn more about Latham and its cutting-edge swimming pool solutions, visit www.lathampool.com.
About Latham Group
Based in Latham, NY, Latham Group, Inc. is the largest designer, manufacturer, and marketer of in-ground residential swimming pools across North America, Australia, and New Zealand. With over 60 years of experience and operations spanning 24 locations, the company provides a wide variety of pool products aimed at delivering the highest quality to homeowners.
Contact Information
Contact: Sara Camp or Abigail Cox
L.C. Williams & Associates
800/837-7123 or 312/565-3900
scamp@lcwa.com or acox@lcwa.com
Frequently Asked Questions
What is the purpose of the partnership between Latham Group and LCWA?
The partnership aims to enhance Latham’s brand visibility, customer engagement, and reinforce its position as an industry leader.
What services will LCWA provide to Latham Group?
LCWA will oversee media relations, thought leadership, influencer collaboration, and brand storytelling as part of its public relations strategy.
How long has Latham Group been in the pool industry?
Latham Group has over 60 years of experience in the pool industry.
What types of products does Latham Group offer?
Latham Group offers fiberglass and vinyl liner in-ground pools, replacement liners, and various types of safety pool covers.
Who can be contacted for more information about this partnership?
For further inquiries, you can contact Sara Camp or Abigail Cox at L.C. Williams & Associates at 800/837-7123 or via email.
