Strengthening Partner Strategy at New Relic
New Relic, a prominent player in intelligent observability, has announced the appointment of Larissa Crandall as its new Channel Chief and Group Vice President of Partners and Alliances. This significant move aims to advance and reinforce the company's partner strategy and channel programs on a global scale. With Crandall’s expertise, New Relic plans to expand its partner organization and improve various elements of its alliance and partner network. The primary focus is to support enterprises around the world in leveraging New Relic's features to foster innovation, boost reliability, and provide exceptional customer experiences.
Why Intelligent Observability Matters
The push towards intelligent observability is increasingly vital, especially as public cloud spending is projected to double soon, along with the rising adoption of AI technologies. Chris Jones, New Relic's Chief Revenue Officer, highlighted the growing demand for their platform amid these trends, stating, “As these trends propel the demand for our platform, engaging our partners is essential for New Relic’s continuous success.” Crandall’s arrival comes at a crucial time for the company's growth trajectory.
Meet Larissa Crandall
Crandall brings a wealth of experience within the technology industry, having dedicated her career to managing channel and sales teams. Before her role at New Relic, she served as Vice President of Global Channel and Alliances at Veeam, where she created the company's first global partner program and revitalized their certification and enablement processes. Additionally, she has held leadership positions at Gigamon, Scalr, and Unitrends.
A Track Record of Achievement
A well-respected name in the industry, Crandall has received numerous accolades from CRN, including recognition as one of the top Channel Chiefs and Woman of the Channel. Her impactful contributions have earned her the Power 100 distinction and an Inclusive Leadership Award. Moreover, her participation in the Baptie & Company Channel Advisory Board reflects her dedication to promoting advanced channel ecosystems.
Looking Ahead
In her new position, Crandall is set to strengthen New Relic’s global channel presence by working alongside a diverse range of stakeholders, including regional partners, managed service providers (MSPs), global systems integrators (GSIs), and hyperscalers. These partnerships will be vital for establishing best practices and growth strategies that enhance observability journeys for businesses.
Empowering the Partner Ecosystem
Crandall intends to empower the partner ecosystem by providing the necessary resources and tools. By simplifying the partnership process, she hopes to make it easier for both partners and customers to engage with New Relic, which will ultimately lead to shared growth and improved service delivery.
Strategic Partnerships and Initiatives
Partnerships and alliances are central to New Relic's growth strategy. The company has recently launched the Secure Developer Alliance, collaborating with notable industry names to bridge the gap between engineering and security for stronger cloud infrastructure. This initiative illustrates New Relic’s ongoing commitment to enriching its partner ecosystem through significant projects, including expanding their open-source New Relic Instant Observability platform. This resource acts as a valuable toolkit for engineers, providing nearly 800 quickstarts and integrations that simplify the monitoring experience.
Dedication to Innovation and Reliability
New Relic’s reputation as a market leader and innovator in the observability space gives it a unique position in the industry. As Crandall remarks, "I am excited to join the company as it continues to innovate with a compelling product and a team focused on delivering customer success." Under her guidance, New Relic seeks to build on existing partnerships while exploring new collaborations, ensuring remarkable results for their customers.
About New Relic
New Relic’s Intelligent Observability Platform empowers businesses to eliminate disruptions in their digital environments. By offering a comprehensive approach to telemetry data, New Relic ensures clarity across users' entire digital infrastructures. Its predictive capabilities enable businesses to shift from reactive measures to proactive problem-solving, optimizing performance while managing costs effectively. Renowned organizations such as Adidas Runtastic, American Red Cross, and Domino’s utilize New Relic to innovate, boost operational reliability, and provide outstanding customer experiences that drive growth.
Frequently Asked Questions
What role has Larissa Crandall taken at New Relic?
Larissa Crandall has been appointed as the Channel Chief and Group Vice President of Partners and Alliances to strengthen New Relic's partner strategy.
What experience does Larissa Crandall bring to her new role?
Crandall has extensive experience in leading channel and sales teams, with previous roles at Veeam, Gigamon, Scalr, and Unitrends.
Why is intelligent observability essential now?
Intelligent observability helps businesses navigate cloud services and AI trends that are rapidly evolving, thus becoming crucial for success.
How will Crandall enhance New Relic's global channel?
Crandall plans to build on New Relic’s global channel presence by collaborating with various partners and MSPs to streamline observability practices.
What is New Relic known for?
New Relic is known for its Intelligent Observability Platform which helps businesses maximize value, resolve issues proactively, and ensure smooth digital experiences.
