Leisure Meets Luxury at LaPlaya
When talking about partnerships that really come together, LaPlaya Beach & Golf Resort's new seasonal 'Après Sea' program is one to watch. Kicking off this summer, it dives into an alliance with Draper James and POLYWOOD, blending Southern charm with sustainable luxury from July 25 to October 25, 2026. It’s not just about lounging by the seaside but doing it in a style that's thoughtful both in design and experience.
The Heart of 'Après Sea'
This isn't a simple beachside siesta we're talking about. The resort’s Gulf Lawn transforms into a canvas of style, featuring the Draper James by POLYWOOD collection. You’ve got rocking chairs, deep seating sets, and kids' dining spaces setting the scene. They’ve got Southern-inspired bites and sophisticated drinks, running full throttle through the week. They're crafting moments folks will be chattering about long after the last sunset.
Marina Serret over at LaPlaya emphasizes building genuine connections, “We're confident that the spaces we've created are more than just places where our guests will relax in style; they're where guests pause to reflect on the day's treasured moments.” With the right setup, that reflection comes easy.
Sustainability and Style: A Winning Combo
Scott Miller from POLYWOOD chimes in on their resilient furniture, made to handle whatever the coastal elements throw at them. With a hefty 20-year lumber warranty, these pieces come with a promise of longevity and style. They’re crafted from materials like POLYWOOD's Solidcore™ durability, which laughs in the face of coastal rain and heavy foot traffic.
“Our furnishings are a natural complement to LaPlaya’s coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments,” says Scott Miller.
The POLYWOOD collection carries a signature Southern aesthetic and is a bona fide headline in sustainability, blending quality craftsmanship with durability. It’s about style that's not here to just impress today but to stick around for decades.
Beyond the Beach: An Immersive Experience
Take this immersive experience further—into the SpaTerre Veranda, expect a nod to Draper James’ distinct style with unique furnishings and hydrangea-laden spaces. Not to mention, they've cooked up an array of wellness treatments basking in the bright notes of Lemon Sunshine tea. It's designed not just for relaxation but a way to engage all senses.
Jeannie Yoo, CEO of Draper James, isn't just selling style; she's selling a story. "The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly," she notes.
Capturing Southern Hospitality
This partnership is putting its money where its mouth is—literally—with a pop-up Draper James shop offering exclusive wares for guests. It’s the kind of move that brings Southern hospitality to life, right there on the sandy shores.
LaPlaya’s move to intertwine guest experience with thoughtful partnerships demonstrates a keen understanding of luxury hospitality, offering something more than a simple getaway. It transforms leisure time into a narrative of connection and shared quality.
Seasonal Rhapsody
This summer collaboration promises to showcase what happens when craftsmanship meets hospitality. It's where playful Southern elegance joins forces with outdoorsy resilience, crafting a rare symphony of experience you won’t find just anywhere. And there it is—a summer event elevated by partnerships that understand the beauty in details.
