Laoban Significantly Expands Its Retail Presence
The popular Asian frozen food brand, known for its delightful dumplings and bao buns, has made a significant move in the market by doubling its retail distribution. Laoban has added an impressive 6,000 points of distribution across a range of retailers, boosting its nationwide presence.
Growth in Distribution Across Major Retailers
In the last month alone, Laoban's mouthwatering dumplings have made their way into thousands of Walmart and Kroger stores. This exciting expansion aims to introduce unique Asian flavors to a wider audience. Additionally, Laoban's new and tasty Bao Buns are available at Sprouts locations across the country. Customers can anticipate exploring various flavors of Bao Buns at over 200 Target stores starting next month. The company will also be launching a new product, Beef Pho Soup Dumplings, through a collaboration with Costco in select locations.
Transitioning from Niche to Mainstream Markets
Originally launched in natural markets like Whole Foods Market and Sprouts, Laoban is stepping into mainstream and conventional channels for the very first time this fall. This strategic decision opens the door to serve a more extensive customer base eager for genuine Asian cuisine.
A Strong Commitment to Quality
Patrick Coyne, Co-Founder and CEO of Laoban, emphasizes the brand's dedication to providing accessible and undeniably delicious Asian flavors. Through its partnerships with leading retailers, Laoban seeks to reach a broader audience in search of convenient and authentic culinary experiences.
About Laoban and Its Founders
Laoban began as a dumpling shop in 2017 and has evolved tremendously since then. By 2021, Coyne and Chef Tim Ma introduced the frozen food line, delivering restaurant-quality dumplings directly to consumers’ kitchens. Chef Ma, who has been recognized with a Michelin star, creates all the recipes, ensuring that quality is a top priority.
Changing Perspectives on Asian Frozen Foods
Chef Ma highlights a common misconception that frozen Asian foods lack clean labels. Laoban is working to change this perception by crafting flavorful products made from high-quality ingredients, without any preservatives or additives.
The success of Laoban's Bao Buns, which launched in May at Whole Foods Market, demonstrates this commitment to quality. The buns sold so rapidly in the first three months that they were often sold out, illustrating strong consumer interest.
Feedback from Retailers and Market Expansion
Christopher Manca, Principal Category Merchant at Whole Foods Market, points out that Laoban's innovative flavors have helped the brand become a standout in the frozen food category in their stores. The growing market for frozen foods, particularly Asian products, reflects a strong customer demand—98.6% of American households purchase frozen foods each year, contributing significantly to this market's economic footprint.
A Diverse Product Lineup
Laoban's product range now features:
Dumplings:
- Pork Soup Dumplings: Made with Berkshire pork and a fragrant broth.
- Spicy Beef Dumplings: Angus beef blended with spicy Sichuan pepper.
- Vegetable Dumplings: Filled with Shiitake mushrooms, napa cabbage, and scallions.
- Ginger Chicken Dumplings: Featuring free-range chicken combined with fresh ginger and honey.
- Pork & Chive Dumplings: A tasty mix of Berkshire pork and fresh chives.
Bao Buns:
- BBQ Pork: Pork seasoned with traditional Chinese BBQ spices.
- Spicy Beef: Boldly spiced grass-fed beef.
- Sesame Chicken: Chicken paired with shiitake mushrooms and rich sesame.
Contact Information:
Nina Bolka, Head of Marketing
214.384.2741
Frequently Asked Questions
What is Laoban's recent distribution achievement?
Laoban has doubled its retail distribution by adding 6,000 new points of distribution, including major retailers such as Walmart and Kroger.
What new products is Laoban introducing?
Laoban plans to launch Beef Pho Soup Dumplings and expand its Bao Buns availability across various retailers.
Who are the founders of Laoban?
Laoban was co-founded by Patrick Coyne and Chef Tim Ma, both of whom have rich backgrounds in the culinary field.
What makes Laoban's products unique?
Laoban's dumplings and bao buns are crafted using fresh ingredients and are free from preservatives, ensuring they deliver high-quality and delicious flavors.
What are the future plans for Laoban?
Laoban aims to continue expanding its product line into more retail markets, striving to make Asian flavors accessible to a broader audience across the country.
