Lantronix Enhances European Reach with TD SYNNEX Partnership

Lantronix Partners with TD SYNNEX to Expand in Europe

Lantronix Inc. (NASDAQ: LTRX), an innovative leader in connectivity and IoT solutions, has announced a significant development in its international strategy. The company is enhancing its established relationship with TD SYNNEX, recognizing the importance of expanding its presence in the European market. This partnership aims to distribute Lantronix's advanced out-of-band, network infrastructure, and Industrial Internet of Things (IIoT) solutions throughout Europe, paving the way for enhanced support to its global customer base.

With its headquarters in Irvine, California, Lantronix focuses on creating powerful solutions that enable AI Edge Intelligence, particularly in high-growth areas such as Smart Cities, Enterprise, and Transportation. The expanded reach into Europe through a trusted distributor like TD SYNNEX is a vital step towards capturing a larger market share and meeting the needs of businesses focused on efficiency and innovation.

Expanding Market Presence with Strategic Alliances

Kurt Hoff, VP of Global Sales & Marketing at Lantronix, expressed enthusiasm over the partnership, highlighting how it equips mutual customers and channel partners with a direct route to Lantronix’s cutting-edge solutions. The collaboration is designed not just to expand market presence but to provide exceptional service tailored to local demands, emphasizing the importance of localized support in the technology sector.

"We are very excited about the anticipated market growth from this expanded partnership as our solutions are an excellent fit with TD SYNNEX’s specialized AI, IoT, and Integration/Automation go-to-market," said Hoff. His optimism reflects a growing recognition of the increasing demand for reliable and effective IoT solutions across various sectors.

Benefits of the Partnership for Customers

TD SYNNEX, a formidable player in the IT solutions arena, will leverage its extensive logistics and service operations to facilitate the introduction of Lantronix’s products in Europe. Craig Smith, VP of Data, AI, and Business Applications at TD SYNNEX, echoed the excitement regarding this partnership. The combination of Lantronix's proven product line and the logistical strength of TD SYNNEX is anticipated to create new opportunities for customers across the continent.

Smith commented, "This expanded relationship brings the benefits of Lantronix’s proven products to our European customers and channel partners with the added benefit of a single-source distributor for our mutual global customers." This synergy not only streamlines distribution but also simplifies the purchasing process for clients looking to integrate Lantronix solutions into their operations.

About TD SYNNEX and Their Commitment

TD SYNNEX stands out as a leading solutions aggregator for the IT ecosystem, with a noteworthy commitment to supporting technology investments across more than 100 countries. Their extensive workforce of 23,000 employees is dedicated to connecting compelling technology products and services, providing a seamless experience for customers.

By collaborating with top-tier vendors, TD SYNNEX reinforces its position as a crucial facilitator of technology advancements. Their focus on high-growth segments such as AI, IoT, and cybersecurity is closely aligned with the strategic goals of Lantronix, ensuring a beneficial partnership for all parties involved.

Lantronix’s Product Innovations and Future Directions

Lantronix continues to innovate and lead in the connectivity realm, offering a portfolio that includes Intelligent Substations infrastructure, Infotainment systems, and advanced Video Surveillance solutions. Their commitment to Out-of-Band Management (OOB) enhances cloud and edge computing capabilities, providing critical support for organizations looking to leverage IoT technologies effectively.

The combined strength of Lantronix and TD SYNNEX positions them favorably to address the evolving needs in the IT landscape. As businesses increasingly adopt IoT technologies, the partnership is set to drive substantial growth, empowering organizations to harness the benefits of connected solutions.

Frequently Asked Questions

What is the purpose of the partnership between Lantronix and TD SYNNEX?

The partnership aims to expand market presence and enhance distribution for Lantronix’s IoT solutions throughout Europe, providing localized support to clients.

How will this partnership benefit customers?

Customers benefit from improved access to Lantronix’s advanced technologies through a trusted distributor, simplifying acquisition and integration.

What products does Lantronix offer?

Lantronix provides various products including Intelligent Substations infrastructure, Infotainment systems, and advanced Video Surveillance, focusing on enhancing IoT capabilities.

Why is local market access important for Lantronix?

Local market access allows Lantronix to tailor its solutions to fit regional demands and requirements effectively, improving customer satisfaction and service.

What is Lantronix's focus regarding future technologies?

Lantronix is focused on innovations in Smart Cities, Enterprise solutions, and Transportation, continuously evolving its offerings to meet market needs.

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