Laird Superfood Expands Distribution Strategy with Costco
In an exciting move for consumers and health enthusiasts, Laird Superfood, Inc. (NYSE: LSF), known for its innovative functional coffee and superfood products, has successfully expanded its presence in the retail market. The company is thrilled to announce the availability of its popular products at Costco locations across various key U.S. regions. This strategic initiative is all about making clean and delicious superfood offerings more accessible to a broader audience.
Introduction of Popular Products in Costco
Beginning in July 2025, customers can now find Laird Superfood's Sweet and Creamy Superfood Creamer and Perform Superfood Coffee at select Costco warehouses. This expansion signifies a crucial growth milestone for the brand, aligning with Laird Superfood's mission to cater to the increasing demand for health-oriented beverage options.
Sweet and Creamy Superfood Creamer
The Sweet and Creamy Superfood Creamer, made from real coconut milk, serves as a robust, dairy-free alternative to traditional creamers. It provides a smooth, subtly sweet taste, turning each cup of coffee into an experience that energizes and delights. This beloved product is now available at Costco locations, allowing shoppers in various regions to enjoy its creamy goodness.
Perform Superfood Coffee
The Perform Superfood Coffee is designed specifically for those seeking lasting energy and mental clarity throughout the day. A proprietary blend of functional mushrooms combined with high-altitude, organic coffee creates a beverage that not only boosts energy but supports cognitive performance as well. For a limited time, this coffee will also be featured at Costco.
Amplifying Access to Superfood Products
Jason Vieth, CEO of Laird Superfood, expressed enthusiasm regarding the new supermarket partnerships. He stated, "Our retail expansion at Costco is a key growth milestone for Laird Superfood. We’re thrilled to bring our clean, functional products to even more Costco members, especially in regions where demand for functional beverages is booming." This statement highlights the company's commitment to expanding its reach while delivering high-quality products.
Commitment to Health and Sustainability
Laird Superfood is dedicated to fostering a healthier lifestyle through its product line. The company continuously seeks partnerships that align with its values of health, sustainability, and innovation, further establishing its reputation as a go-to brand in the functional food and beverage industry. The recent distribution expansion represents not only a business achievement but also a commitment to providing better-for-you beverage options that enhance consumer wellness.
About Laird Superfood
Founded in 2015 by professional big wave surfer Laird Hamilton, Laird Superfood aims to fuel active lifestyles with superfood products crafted from simple, minimally processed ingredients. The company has grown from its original superfood creamers to a diverse lineup that includes instant coffees, lattes, nutritional bars, prebiotic greens, and more. Laird Superfood’s mission remains focused on delivering quality ingredients that energize consumers throughout the day.
Frequently Asked Questions
What products are now available at Costco?
Laird Superfood's Sweet and Creamy Superfood Creamer and Perform Superfood Coffee are now available at Costco.
How does the Sweet and Creamy Superfood Creamer benefit health?
This dairy-free creamer is made from coconut milk, offering a smooth taste while being a source of MCTs, which can support energy levels.
What makes Perform Superfood Coffee unique?
Perform Superfood Coffee is a blend of functional mushrooms and organic coffee, designed to enhance energy and focus.
When did the products become available at Costco?
The products started being available at Costco locations in July 2025.
Who founded Laird Superfood?
Laird Superfood was founded by big wave surfer Laird Hamilton and his wife, Gabby Reece, to provide better health options.
