La Crema Partners with Phoenix Mercury for the WNBA Season
La Crema has made headlines by announcing a significant partnership with the Phoenix Mercury as they head into the 2025 WNBA season. Recognized as the American Winery of the Year, La Crema is renowned for its premium Pinot Noir and Chardonnay, and this collaboration signals their commitment to elevating women's athletics.
Enhancing the Fan Experience
This collaboration allows fans attending games at PHX Arena to enjoy La Crema’s exquisite wine offerings starting in May. La Crema will be available at various concessions throughout the arena, providing a unique experience for attendees. The presence of quality wines at sporting events not only enhances the overall enjoyment but also embodies a significant step towards comprehensive engagement in women's sports.
Hailey Jackson Hartford Murray, Co-Proprietor of La Crema, expressed excitement about this partnership, emphasizing the importance of celebrating excellence, community, and the empowerment of women in sports. "We look forward to enhancing the fan experience and raising a glass to the powerful moments that define this incredible league," she shared, highlighting the synergy between La Crema and the Mercury.
Sip & Soar Sweepstakes
As part of their partnership, La Crema and the Mercury will also be hosting a special event known as the "Sip & Soar" sweepstakes. Set to kick off in June, this exciting contest will give a lucky Mercury fan the chance to win a VIP trip to win country in Northern California, which promises to be an unforgettable experience. This initiative not only celebrates the local community but also integrates the culture of wine appreciation with sports.
Building on a Legacy of Excellence
The Phoenix Mercury organization sees this partnership as a continuation of their commitment to enhance the overall experience for their fan base. Dan Costello, Executive Vice President and Chief Revenue Officer for the Phoenix Mercury and Phoenix Suns, reflected on this collaboration, stating, "The Mercury and La Crema share a history of excellence, and we are thrilled to bring La Crema's renowned wines to PHX Arena amid our ongoing commitment to elevating the fan experience." This sentiment resonates within both organizations and extends to the broader community.
La Crema's pledge to women’s sports is further underlined by their recent partnership announcement with the Indiana Fever. This strategic move not only showcases their expanding role as the official wine partner of the WNBA, a groundbreaking collaboration initiated in April 2024, but it also demonstrates their commitment to champion women's sports at all levels.
Quality Wine from Dedicated Artisans
Founded in 1979, La Crema has long stood by its motto of "best of the vine" when it comes to crafting exceptional wines. Their commitment to quality is unwavering, with wines sourced from the world’s finest vineyards. The dedication to customer satisfaction and sustainable practices reinforces their status as a beloved winery. La Crema embodies a spirit of progress and individuality, striving to enrich lives and foster communities.
Looking Ahead
As the 2025 season approaches, the excitement surrounding this partnership continues to build. Fans, both seasoned and new, can anticipate vibrant game day experiences enhanced by La Crema's fine wines. This initiative stands as a testament to the evolving landscape of women’s sports and the powerful partnerships that support them.
Frequently Asked Questions
What is the partnership between La Crema and Phoenix Mercury?
La Crema has become the official wine partner of the Phoenix Mercury, enhancing the game day experience by offering their wines at PHX Arena.
When will La Crema wines be available at Mercury games?
La Crema wines will be available for purchase at PHX Arena when the 2025 WNBA season kicks off in May.
What is the "Sip & Soar" sweepstakes?
The "Sip & Soar" sweepstakes will offer fans a chance to win a VIP trip to wine country in Northern California in June.
Who is involved in promoting this partnership?
Hailey Jackson Hartford Murray, Co-Proprietor of La Crema, and Dan Costello, EVP and Chief Revenue Officer of the Mercury and Suns, are key figures in promoting this partnership.
What is La Crema’s history?
Founded in 1979, La Crema is known for producing quality wines from premier vineyards, and they are dedicated to sustainability and community involvement.
