Kunes Auto & RV Group Strengthens RV Sector with Acquisition

Kunes Auto & RV Group Strengthens RV Sector with Acquisition

Kunes Auto & RV Group is making a significant move in the recreational vehicle sector by acquiring Wisconsin RV World. This acquisition not only enriches Kunes' existing operations but also marks a proud moment for the historic family-owned dealership.

Merging Legacies in the RV Business

The acquisition comes as Kunes aims to merge its Kunes RV operations in Madison with the newly acquired DeForest site, creating a unified business that pays homage to the remarkable legacy of Wisconsin RV World. This dealership has been a staple in the community since 1945, serving RV enthusiasts for nearly eight decades.

Strengthening Community Commitment

Ron Baker, COO of the RV Division at Kunes, expressed the company’s dedication to maintaining Wisconsin RV World's legacy while integrating new innovative practices. "We are honored to continue the legacy that Wisconsin RV World has built over eight decades of family ownership," Baker stated, emphasizing that both companies share core values focused on customer service and community engagement.

Plans for the Future

After the acquisition, the DeForest location will be known as Kunes Wisconsin RV World. This name change reflects Kunes’ commitment to enhancing customer service alongside Wisconsin RV World's historical and community-oriented identity. Kunes has established itself as a leader in the RV market by emphasizing community ties and ensuring that all employees from Wisconsin RV World will be retained, thereby maintaining the dealership's dedication to service quality.

Implementation of Advanced RV Services

With the new ownership, Kunes plans to introduce a variety of innovative service programs to Wisconsin RV World. One of these is the Camp Critical Program, which features unique service offerings such as "No Drop" Express RV Service and proactive warranty repairs. These enhancements are designed to improve the RV ownership experience for all customers.

Kunes Auto & RV Group: A Growing Force in the Midwest

Founded in 1996, Kunes Auto & RV Group has grown to encompass over 40 locations across the Midwest and has claimed the title of the top-selling RV group in the region. Generating an impressive 24% of RV sales in Wisconsin, Kunes has made its mark by adhering to its guiding principles of faith, family, and giving back.

Commitment to Community and Employee Satisfaction

Kunes Auto & RV Group is also renowned for its positive workplace environment, frequently recognized in "Automotive News' Best Dealerships to Work For" awards. The organization takes pride in providing excellent job opportunities, as it employs over 1,800 people and dedicates a portion of its yearly net profits to support local charities.

Looking Ahead: Kunes and Wisconsin RV World

As Kunes Auto & RV Group moves forward with this exciting acquisition, it seeks not only to uphold the reputation built by Wisconsin RV World but also to introduce its advanced customer-first protocols to an even broader audience. The coming together of these two esteemed dealerships signifies a milestone in the RV industry, ensuring that RV enthusiasts in the region will continue to receive top-notch service and support.

Frequently Asked Questions

What is the significance of the acquisition of Wisconsin RV World?

The acquisition allows Kunes Auto & RV Group to merge its operations with a historic dealership, enhancing its service offerings and community ties.

Will Wisconsin RV World maintain its current employees after the acquisition?

Yes, all current employees from Wisconsin RV World will be retained, ensuring continuity in service and commitment to customer experience.

What innovative services will Kunes introduce at its DeForest location?

Kunes plans to implement programs such as the Camp Critical Program, offering express service, warranty repairs, and guidance through technology enhancements.

How does Kunes Auto & RV Group support its community?

Kunes Auto & RV Group donates 10% of its yearly net profits to local charities and prioritizes community involvement in its operations.

What awards has Kunes Auto & RV Group received?

Kunes has consistently been recognized as one of the best dealerships to work for in the automotive industry, receiving numerous accolades each year.

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