Kroger Enhances Nutrition Options with Simple Truth Line Expansion
With the new year well underway, The Kroger Co. (NYSE: KR) is making strides to assist customers in cultivating healthy protein habits. This month, the retailer has introduced 24 new affordable and flavor-packed Simple Truth™ Protein products, expanding the line to over 110 offerings. All items are designed to be free from unwanted ingredients, catering to various nutrition goals from building everyday habits to enhancing strength.
Focusing on Wellness
In the wake of increased wellness interest during the new year, customers are on the lookout for high-quality options that align with their lifestyles and budgets. Ann Reed, Group Vice President of Our Brands at Kroger, emphasized this sentiment: "With the expansion of our Simple Truth™ Protein line, we support customers on their pathways to wellness with nutritious, affordable, and great-tasting protein offerings that are simple and free from unwanted ingredients."
Versatile Protein Offerings
The Simple Truth™ Protein line is crafted for consumption any time of day, whether it’s a rewarding breakfast or a revitalizing post-workout snack. These products are designed to help customers feel fuller for longer, made with nutritious and quality ingredients. Here are some of the popular offerings in the expanded line:
- Simple Truth™ High Protein Cereal: This delicious cereal starts your day strong, offering 14g of protein, 6g of fiber, and just 1g of sugar per serving, available in Cinnamon or Berry flavors.
- Simple Truth™ Beef Sticks: Made with 100% grass-fed beef, these savory snacks provide 9g of protein per serving, available in Original and Jalapeño flavors.
- Simple Truth™ Protein + Electrolyte Water Enhancers: Featuring whey protein isolate and coconut water, these enhancers support hydration and muscle health throughout the day, offering 9g of protein per serving with less than 1g of sugar and no artificial additives, in Strawberries and Cream or Mango Passionfruit flavors.
- Simple Truth™ Protein Cottage Cheese Single Serve 5.6oz: This creamy cottage cheese delivers 21g of protein per serving, making it a guilt-free afternoon snack.
- Simple Truth™ Protein Energy Bars: Indulgently satisfying, these bars pack 20g of protein without added sugars, available in Peanut Caramel, Cookie Dough, and Chocolate Caramel flavors.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. With over 400,000 associates serving more than 11 million customers daily through an eCommerce experience and a variety of retail food stores, we are committed to inspiring food choices and building #ZeroHungerZeroWaste communities. Learn more about our journey and offerings by visiting our newsroom and investor relations site.
Frequently Asked Questions
What is the Simple Truth™ Protein line?
The Simple Truth™ Protein line is Kroger's range of affordable and nutritious protein products aimed at supporting various dietary needs and preferences.
How many new products have been added to the Simple Truth™ line?
Kroger has introduced 24 new products to the Simple Truth™ Protein line, bringing the total to over 110 items.
What benefits do Simple Truth™ Protein products offer?
The products are designed to provide nutritious protein options while being free from unwanted ingredients, helping customers maintain healthy eating habits.
Who is behind the Simple Truth™ brand?
The Simple Truth™ line is part of Kroger's broader commitment to provide high-quality natural and organic products to its customers.
Where can I find Simple Truth™ Protein products?
These products are exclusively available at Kroger grocery stores across the country.