Krispy Krunchy Chicken's Success at NACS Show
Krispy Krunchy Chicken, known for its delicious offerings and robust growth, shone brightly at the recent National Association of Convenience Stores (NACS) Show. This annual gathering, held at the Las Vegas Convention Center, is a highlight for industry players. The atmosphere buzzed with excitement as Krispy Krunchy Chicken served nearly 10,000 pounds of its signature fried chicken, captivating the crowd with its mildly Cajun-spiced flavors.
A Tradition of Innovation and Excellence
Since 2007, Krispy Krunchy has been a consistent participant at the NACS Show, spotlighting its successful business model catering to both chain and independent retailers. Attendees explored valuable operator resources, innovative delivery solutions, and had the chance to engage with the brand's leadership team while sampling upcoming menu innovations set to debut in 2025.
The Passion of Leadership
"The NACS Show is an annual highlight for us. We connect with current and future operators, unveil solutions that will shape the future of their and our business, and serve the best fried chicken around," commented Jim Norberg, CEO of Krispy Krunchy Chicken. He emphasized the growing importance of foodservice in the convenience store sector and how the company assists retailers in leveraging these opportunities to attract repeat customers.
Acknowledging Industry Leadership
This year, Krispy Krunchy Chicken celebrated multiple accolades that reaffirm its position as a leader in the industry. The brand’s Cajun Chicken Sandwich was recognized as one of Convenience Store News’ 2024 Best New Products and won honors in CSP’s 2024 Retailer Choice Best New Products Contest, further solidifying its reputation as a menu essential.
Recognitions for Key Team Members
Krispy Krunchy’s Chief Marketing Officer, Alice Crowder, was honored as a Top Women in Convenience (TWIC) honoree in the Senior-Level Leader category, showcasing the leadership's commitment to excellence. Furthermore, two members of the marketing team, Amber Smith and Stacy Fields, were recognized as part of Convenience Store News’ Future Leaders in Convenience 2024 class, highlighting the team's collective efforts and talent.
Engaging with the Community
Visitors to the Krispy Krunchy booth enjoyed an array of favorites, including the brand's well-loved bone-in fried chicken, hand-breaded tenders, and new Chicken Nuggets. The Chicken Nuggets are set for a broader national rollout in February 2025, further expanding the brand’s delectable offerings.
To emphasize its commitment to community service, Krispy Krunchy Chicken and the Krispy Krunchy Foundation generously donated over 1,100 pounds of food to local charities like City Mission of Las Vegas and Ronald McDonald House Charities. With the help of Goodr, a food waste management partner, they have served over 600 meals to those in need, showcasing the brand’s dedication to social responsibility.
Jim Norberg expressed, "The energy from the show, combined with our team’s dedication to delivering the best experience, reflects the ongoing growth of our brand. We are excited to continue working with both our established retail partners and new licensees as we keep this positive momentum at Krispy Krunchy."
About Krispy Krunchy Chicken
Founded in Louisiana in 1989, Krispy Krunchy Chicken provides an exceptional quick-serve option for convenience stores, truck stops, universities, and other retailers. Their store-in-store concept allows license holders to offer delightful hand-breaded fried chicken and all-white meat tenders, driving profitability and increasing customer visits. The full menu also features a range of sides and their signature honey biscuits.
With a weekly chicken sales volume exceeding one million pounds, this brand operates over 3,000 retail locations across 47 states and is on a rapid expansion growth path. Those interested in partnering can learn more about Krispy Krunchy Chicken and its offerings.
Frequently Asked Questions
What is Krispy Krunchy Chicken known for?
Krispy Krunchy Chicken is celebrated for its delicious Cajun-spiced fried chicken and its successful business model for convenience stores and retailers.
When does Krispy Krunchy Chicken plan to roll out new items?
The brand plans a national rollout of its new Chicken Nuggets in February 2025.
How does Krispy Krunchy support social causes?
Krispy Krunchy Chicken actively participates in community support, having donated over 1,100 pounds of food to local charities, improving hunger relief efforts.
What types of retailers can partner with Krispy Krunchy Chicken?
The brand partners with convenience stores, universities, truck stops, casinos, and big box retailers.
How has Krispy Krunchy Chicken grown over the years?
Since its founding in 1989, Krispy Krunchy Chicken has expanded to operate over 3,000 locations, rapidly increasing its presence across the United States.
