Kicking Off the School Year with Kraft
If you've ever thought cheese was just something that belongs on a sandwich, think again! Kraft Natural Cheese is turning the everyday food into a family-bonding centerpiece. They're all set to celebrate back-to-school season with events across the Chicagoland area, bringing smiles and cheese samples galore. This isn't just smart marketing; it's a way to create lasting family memories.
What Made the Events Stand Out?
Kraft kicked things off with a bang at Oakbrook Center, welcoming more than 3,000 parents and kids with open arms and open cheese packs. Over at Westfield Old Orchard now, they're continuing the fun on Aug. 21–22 with even more activities.
From the looks of it, Kraft's got all its angles covered. At their events, families can capture professional first-day-of-school photos with a larger-than-life string cheese mascot known as Stringy. How's that for a photo op? Besides posing with their favorite cheese character, folks can dive into hands-on activities like crafting personalized lunchbox notes and enjoying coloring sheets.
Kraft's larger-than-life string cheese character, Stringy, is all about bringing smiles and creating family memories.
Behind the Cheesy Scenes
Why is Kraft pulling out all the stops here? The Director of Kraft Natural Cheese at Lactalis Heritage Dairy, Dhriti Batra, lays it out plain and simple: they're all about celebrating life's everyday moments with families. A back-to-school occasion fits right into their vision of meaningful family engagement, wrapped up with some delicious treats.
According to Batra, back-to-school time is one of those special seasons that deserve to be celebrated, and Kraft aims to make these moments memorable with photo opportunities and plenty of cheese sampling. And boy, they've got an array of options to sample—from their well-loved String Cheese to shredded varieties and lactose-free options too.
Looking Beyond the Cheese Slice
Sure, these events are a fantastic branding exercise, but they're more than just surface-level fun. For Kraft Natural Cheese, there's a serious commitment to bringing families together. Offering free experiences, unlike hasty grocery aisle encounters, makes their brand more than just a name on packaging.
Moreover, Kraft's away-from-the-grocery store antics come as part of a broader vision by Lactalis USA, under whose wing Kraft Natural Cheese operates. Their portfolio is a testament to decades of quality and craftsmanship, with brands that have become household staples from string cheeses to entire cheese boards.
- String Cheese: A familiar snack made memorable.
- Lactose-Free: Diversity to cater to different needs.
- Shreds and Slices: Versatile for a myriad of recipes.
Cheese with an Impact
The goal isn't just to sell cheese but to create valued experiences. Offering families the chance to bond while sampling their products creates a lasting impression. This speaks volumes for how companies can leverage events for brand building without getting overly commercial. It's about striking a balance where product meets purpose.
The Kraft back-to-school extravaganza isn’t just an eating fest—it's a reminder that sometimes, it's the simple, cheesy things in life that bring people together. Keep your eyes peeled as the event at Westfield Old Orchard rolls on, providing yet another opportunity for families to come together in a world where more often than not, such chances slip through our fingers.
