Kornit Digital Partners with Hybrid Digital for Growth
Apparel production has evolved significantly, particularly with major online retailers demanding swift transformations in how garments are produced and delivered. Kornit Digital, known for its sustainable, on-demand digital fashion technologies, is playing a critical role in this evolution. They have recently empowered Hybrid Digital, a division of Hybrid Apparel, to enhance its operations with the Kornit Apollo automated, direct-to-garment platform.
Commitment to Quality and Efficiency
The recent adoption of Kornit Apollo marks a significant milestone for Hybrid Digital, solidifying its commitment to high-quality digital production. This technology not only meets but exceeds the rapid time-to-market needs of its selling partners. With the enhanced use of Kornit MAX technology, Hybrid Digital is set to redefine its standards in the competitive apparel industry.
Shifting from Analog to Digital
Historically, Hybrid Digital started with transfer production, focusing on traditional printing methods. However, with the growing demands of online retail, it became essential for the company to pivot towards digital production. This shift not only aligns with the need for faster delivery but also caters to the market's demand for lower inventory costs and minimal waste. The incorporation of Kornit Apollo is a strategic move to address these needs, ensuring quicker response times and optimized production cycles.
Market Response & Leadership
Stephen Teglas, President of Hybrid Digital, emphasized the importance of investing in technology and resources to enhance speed to market and improve inventory management. He notes that the ongoing changes within the retail landscape present both challenges and opportunities. In partnership with Kornit, Hybrid Digital aims to adapt and seize these opportunities, allowing for higher customer satisfaction by delivering quality products on demand.
Transformative Technology in Action
Kornit Digital is recognized as a leader in the production of innovative, creative apparel, thanks to its top-notch on-demand production capabilities. According to Ronen Samuel, CEO of Kornit Digital, the demand for the highest quality garments and rapid delivery times has made digital production an essential aspect of the industry today. By leveraging the Apollo system, Hybrid Digital can not only meet but exceed these expectations, maintaining its position at the forefront of apparel production.
Bridging the Gap for Future Needs
The workflow provided by Kornit Apollo equips Hybrid Digital with the flexibility to respond dynamically to fluctuating market demands. This adaptability is vital in a fast-paced industry where consumer preferences can change overnight. By streamlining production cycles, Hybrid Digital is effectively poised for growth, even amidst challenges.
About Kornit Digital
Kornit Digital continues to push boundaries in sustainable fashion and textile production technologies. With a solid global presence, they offer comprehensive solutions that encompass everything from printing systems and inks to software and fulfillment services through an extensive network. Their dedication to innovation not only impacts their operations but also the broader fashion and apparel industry.
About Hybrid Apparel
Founded in 1997, Hybrid Apparel comprises a robust operation handling design, sourcing, and production. With a commitment to excellent customer service across various apparel categories, their strategic acquisition of Air Waves/Hybrid Digital has positioned them as leaders in on-demand garment printing. Hybrid Apparel is known for its partnerships with notable brands and licensed properties in the fashion world.
Frequently Asked Questions
What does the partnership between Kornit Digital and Hybrid Digital entail?
The partnership focuses on enhancing production efficiency and quality through Kornit Apollo’s automated digital printing technology.
How does the Kornit Apollo system improve production?
Kornit Apollo allows for faster turnaround times, enabling Hybrid Digital to respond swiftly to customer demands.
What benefits does digital production offer compared to traditional methods?
Digital production minimizes waste, reduces inventory costs, and provides the flexibility to adapt quickly to market changes.
Why is Kornit Digital considered a leader in the industry?
They lead in sustainable practices and innovative technologies that revolutionize how fashion and textiles are produced on demand.
What’s the future outlook for Hybrid Digital after this upgrade?
With the adoption of Kornit Apollo, Hybrid Digital is well-positioned for growth and may expand its market reach significantly.
