Koala Eco Reflects on a Year of Transformation
As the new year unfolds, the wellness brand Koala Eco, known for its mood-enhancing cleaning and personal care products, wraps up a remarkable year of growth and purpose. The founders, Jessica Bragdon and Paul Davidson, aimed to redefine home care in 2025, demonstrating that effectiveness, sensory pleasure, and intentionality can come together in everyday cleaning products.
Product Impact and Market Growth
In the prior year, Koala Eco successfully expanded its reach, ensuring that its Australian botanicals are available to households globally. This concerted effort included forging creative partnerships and expanding its retail presence. Notably, the company proudly reported that they have repackaged over six million bottles made from recycled plastics, while preventing approximately 4.3 million liters of harsh cleaning products from contaminating homes and ecosystems. Furthermore, Koala Eco's dedication to sustainable practices culminated in achieving a prestigious 2025 Leaping Bunny certification, a mark of cruelty-free practices.
New Retail Partnerships
As a significant addition to its retail landscape, the brand welcomed Whole Foods Market late in the year, showcasing 10 products that cater to both home and personal care needs nationwide. Other renowned markets, such as Happier Grocery, Harris Farm, iHerb, and Good Eggs, are among the many retailers that now carry Koala Eco products. Additionally, partnerships with more exclusive retailers like Sprouts and Erewhon solidify the brand’s growing presence from seedlings to a flourishing canopy in the market.
Innovative Collaborations and High-Profile Endorsements
Koala Eco also expanded its collaborative efforts, launching a limited-edition Laundry Wash in partnership with the regenerative fashion brand, Christy Dawn. Moreover, appearing on celebrity influencer Kendall Jenner’s gift guide for her mountain retreat significantly amplified the brand's visibility, reaching millions of her Instagram followers.
Spotlighting Community and Nature
Committed to community engagement, Koala Eco launched its “Our Hour in Nature” blog, featuring contributions from notable figures like former fashion editor Laura Brown and surfer Nikki van Dijk. These stories highlight the importance of connection to nature and the experiences shared by individuals passionate about the environment.
Philanthropic Efforts and Environmental Commitments
With a focus on philanthropy, Koala Eco strengthened its alliance with 1% for the Planet. Their partnership with the Oceanic Society resulted in an impressive outreach program that saw 78% of participating youths from underserved communities taking to the ocean for the first time. Furthermore, all participants made individual commitments to support conservation efforts within their communities.
A notable stride towards sustainability was achieved with the brand's initiative to become plastic neutral. Collaborating with rePurpose Global, Koala Eco successfully diverted over 72,000 pounds of plastic waste by the year's end, equivalent to saving nearly 5.4 million plastic bags from polluting the environment.
Looking Ahead to 2026
As Koala Eco transitions into 2026, strong demand in the market and its thoughtfully crafted positioning will guide the brand’s mission. Co-founder Jessica Bragdon emphasizes that purpose is crucial for the brand's identity, stating, "Purpose is not just a guiding principle—it is the essence of Koala Eco. We are committed to creating natural, effective, and safe products that deepen the connection between people and nature.”
About Koala Eco:
Koala Eco is a purpose-led brand dedicated to offering safe and effective products for home, body, and mind. Its formulations combine the benefits of plant-derived ingredients with the uplifting essence of Australian essential oils, resulting in an aromatherapeutic experience. Founded in Sydney, Australia, in 2017 by Jessica Bragdon and Paul Davidson, the company has extended its reach into the USA with locally manufactured products. At the heart of Koala Eco lies a commitment to sustainability, utilizing recycled, recyclable, and refillable packaging while supporting causes like 1% for the Planet and rePurpose Global.
Koala Eco Media Contact:
Kate Walters
323-833-0159
Frequently Asked Questions
What changes did Koala Eco make in 2025?
Koala Eco focused on expanding retail partnerships, achieving sustainability certifications, and enhancing product effectiveness while embodying a purpose-driven mission.
How did the brand impact the environment in 2025?
The brand repackaged millions of recycled plastics, prevented harsh chemicals from entering ecosystems, and achieved plastic neutrality through partnerships.
What new partnerships did Koala Eco establish?
Koala Eco formed significant partnerships with Whole Foods Market and collaborated with regenerative brands like Christy Dawn for special product lines.
Who are some influencers associated with Koala Eco?
Kendall Jenner featured Koala Eco in her holiday gift guide, significantly raising brand awareness among her followers.
What is Koala Eco's approach to sustainability?
The brand utilizes recycled materials, pledges donations to environmental initiatives, and ensures its products are safe for consumers and the planet.
