Kiro Race Co and CUPRA: A Dynamic Partnership in Formula E
Kiro Race Co and CUPRA: A Dynamic Partnership in Formula E
Kiro Race Co, the latest addition to the FIA Formula E World Championship, is thrilled to announce a prominent multi-year partnership with CUPRA, which will serve as the official Co-Title Partner of the team.
The Birth of CUPRA KIRO
As part of this collaboration, the team will now be known as CUPRA KIRO. This change signifies a fresh beginning as they prepare for their official debut in Formula E at the thrilling São Paulo E-Prix.
Backing from Renowned Motorsport Technology
With the support of Porsche Motorsport, known for its twice world championship-winning technology, the team will feature talented drivers Dan Ticktum and David Beckmann, ready to leave their mark in this innovative series.
CUPRA: The Unconventional Challenger
CUPRA is recognized not just as a car manufacturer but as a disruptive challenger in the automotive industry, inspiring passion from their base in Barcelona. Since launching in 2018, CUPRA has impressively sold over 750,000 vehicles.
Transforming the Motorsport Scene
Beyond car sales, CUPRA has made significant strides in motorsports, notably creating the world’s first 100% electric touring car, the e-Racer. Their achievements extend to various racing categories, including Extreme E and FIA ETCR series, showcasing their focus on electric vehicle racing.
An Eco-Conscious Partnership
Kiro’s association with CUPRA perfectly aligns with the latter's passion for sustainability and high performance. Together, they are committed to advancing in Formula E, recognized as the fastest-growing form of racing globally and the first motorsport with a certified net-zero carbon footprint from the outset.
Exciting Prospects for Formula E
The upcoming 2024/25 Formula E season promises to captivate even more audiences, with race locations spanning across Monaco, Tokyo, Shanghai, Berlin, and London, in addition to new races in Jeddah and Miami.
Visual Identity Transformation at São Paulo E-Prix
During the São Paulo E-Prix, the team will debut a temporary livery, building anticipation for a striking new visual identity set to be launched at the Mexico City E-Prix.
Partnering for Success
Under the stewardship of The Forest Road Company, CUPRA KIRO aims to foster collaboration with industry leaders to enhance brands and businesses. This alliance marks the beginning of a strategic commercial journey, with expectations of new partnerships forming throughout Season 11.
Voices from the Leadership
Jeremy Tarica, Managing Director, The Forest Road Company expressed excitement about CUPRA joining as a partner, emphasizing the milestone reached early in their Formula E career. He highlighted shared values of disrupting the status quo and driving change.
Xavi Serra, Global Head of Racing, CUPRA noted the logical synergy of this collaboration, focusing on blending CUPRA's expertise with Kiro's ambition to compete at top levels while championing electric technology.
Alex Hui, Team Principal, CUPRA KIRO shared his delight over the partnership, emphasizing their mutual goals and vision for making history in motorsports.
Jon Wilde, Commercial Director, CUPRA KIRO commented on their successful partnership's validation of their vision and highlighted Formula E's rising popularity, evidenced by a significant increase in global TV viewership.
Frequently Asked Questions
What is the significance of the partnership between Kiro Race Co and CUPRA?
This partnership marks a pivotal moment for Kiro Race Co as they join forces with a well-established automotive brand, paving the way for exciting developments in Formula E.
What new name has Kiro Race Co adopted?
Kiro Race Co will now compete under the name CUPRA KIRO, reflecting their new partnership with CUPRA.
What technology will CUPRA KIRO utilize in Formula E?
The team will leverage Porsche Motorsport's cutting-edge technology, known for its success in various racing competitions.
What are some highlights of CUPRA’s automotive achievements?
CUPRA has launched over 750,000 vehicles and created the world's first fully electric touring car, showcasing its commitment to innovation in the automotive industry.
What does the future hold for CUPRA KIRO in Formula E?
The future looks bright with planned races in major global cities and new partnerships to further elevate the team's presence in motorsport.
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