Kia America Achieves Record Sales in October
Kia America saw an incredible surge in demand for its electrified and SUV models in October, setting a new sales record with 68,908 units sold. This represents a remarkable 16-percent increase compared to last year's total October sales, underscoring the brand's growing popularity in an evolving automotive landscape.
Electrified and SUV Models Drive Growth
The latest sales figures show that Kia's electrified vehicle lineup, which includes all-electric (EV), plug-in hybrids (PHEV), and hybrids (HEV), experienced substantial growth. The sales of these models soared by 70-percent, 65-percent, and 49-percent, respectively, compared to the previous year. This impressive performance helped Kia reach its highest-ever sales for electrified vehicles during the month of October.
Strong Sales of Popular Nameplates
Among Kia's vehicle offerings, three models — Sportage, Carnival, and EV6 — set new records for October sales. Meanwhile, four other models also achieved notable increases in sales when compared to last year: the Sorento (up by 23-percent), Telluride (up by 14-percent), K5 (up by 12-percent), and Soul (up by 10-percent). This growth across various models reflects a growing consumer demand for the brand's diverse portfolio.
Insights From Kia Leadership
Eric Watson, vice president of sales operations at Kia America, commented on the brand's success, saying, "A number of Kia's electrified models and SUVs realized double-digit sales increases, propelling Kia to our best October sales performance in company history. Kia continues to appeal to a broad range of consumers as we offer 10 compelling utility models many with options of all-electric, plug-in hybrid, hybrid, and traditional combustion engines." He also noted that the introduction of the all-new K4 compact sedan and the first-ever Carnival Hybrid Minivan is generating significant interest in Kia showrooms nationwide, suggesting continuing positive growth.
Community Support Initiatives
Kia America is also committed to giving back to the community, announcing several impactful initiatives. The automaker has introduced immediate assistance programs to support recovery efforts in areas affected by recent hurricanes, contributing a total of $400,000 in monetary support. Furthermore, Kia has launched a customer assistance program to help vehicle owners impacted by the storms. Customers with valid insurance claims for vehicles lost due to the hurricanes will be eligible to receive $500 towards the purchase or lease of selected new Kia models.
Corporate Social Responsibility Efforts
In addition to disaster relief, Kia America announced the expansion of its "Accelerate the Good" Dealer Match program, which has raised over $4.5 million for various non-profit organizations across the country this year, marking a 20 percent increase from last year. The program supports a variety of causes, including childhood cancer treatment, hunger relief, military family assistance, and environmental cleanup efforts.
Kia's Participation in Motorsports
The brand also showcased its commitment to performance and innovation through participation in the 2024 Rebelle Rally, involving a modified Kia Telluride X-Pro, which is now competing for the third year. The Telluride has earned a reputation for excellence in the X-Cross class, consistently achieving podium finishes. Professional rally driver Verena Mei, returning for her fourth consecutive year, is once again behind the wheel, demonstrating Kia's extensive dedication to motorsports.
About Kia America
Kia America is headquartered in Irvine, California, and has gained recognition for topping various automotive quality surveys. The brand was recently honored as one of the TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a diverse range of vehicles, including gasoline, hybrid, plug-in hybrid, and electric options through a network of over 775 dealers across the U.S. Additionally, several models are proudly assembled in the country from both U.S. and globally sourced parts.
Frequently Asked Questions
What records did Kia America achieve in October 2024?
Kia America reported its best-ever October sales, reaching a total of 68,908 vehicles sold, surpassing the previous year's record by 16 percent.
How did electrified vehicle sales perform for Kia in October?
Sales of Kia's electrified models, including EVs, PHEVs, and HEVs, increased significantly by 70%, 65%, and 49%, respectively, compared to last year.
Which Kia models set sales records in October?
The Sportage, Carnival, and EV6 were the three Kia nameplates that achieved new October sales records this year.
What community initiatives has Kia America introduced?
Kia implemented assistance programs and donated $400,000 to support recovery efforts following hurricanes, along with offering $500 toward new vehicle purchases for affected customers.
What does Kia America focus on besides vehicle sales?
Kia is committed to corporate social responsibility, significantly fundraising for various charities and participating in events like the Rebelle Rally to highlight their vehicles' capabilities.
