Record-Breaking Sales Performance by Kia America
Kia America has experienced a phenomenal sales journey in 2025, marking a landmark achievement with the best sales quarter in its history. The impressive September sales figures and year-to-date increases exemplify the brand's growing presence in the automotive market.
Months of Growth Contributing to Record Sales
The company announced a total of 65,507 units sold in September alone, showcasing an 11 percent increase compared to the previous year. The total year-to-date sales surged to 636,148 units, reflecting a remarkable 9 percent growth over the same period last year. Such milestones solidify Kia's status in the automotive industry.
Exceptional Sales in Diverse Vehicle Categories
Kia's diverse lineup continues to resonate with consumers, evidenced by significant growth in various vehicle categories. Electrified models have seen an increase of 26 percent in sales year-over-year, highlighting the growing preference for eco-friendly vehicles. Sedans and SUVs also contributed to this positive trend, with sales rising by 19 percent and 6 percent respectively.
Electric Vehicle Success and Notable Model Highlights
The EV9 has excelled, achieving record sales figures of 3,094 units in September, and totalling a remarkable 7,510 units for the quarter. This performance showcases Kia's commitment to electric vehicle innovation and consumer demand.
Sales Growth in Popular Models
Several models, including the K5, Carnival, and Telluride, enjoyed impressive sales milestones over the first three quarters of this year. The K5 experienced a staggering 85 percent increase, while the Carnival and Telluride saw sales rise by 48 percent and 13 percent, respectively. These increases underscore Kia's effective strategy in catering to consumer preferences in the automotive market.
Launch of New Models and Competitive Offerings
Kia America is not only experiencing growth in sales but also enhancing its lineup with new models and updated features. The 2026 Sorento SUV's pricing has been announced, offering options with ICE, HEV, and PHEV powertrains. Prices start from $32,190 for the ICE model and reach up to $48,290 for the PHEV variant.
Innovative Marketing Campaigns Making Impact
To further strengthen its market presence, Kia has launched a new two-part creative campaign for the Sportage SUV, highlighting the 2026 Sportage Hybrid. This innovative campaign reflects Kia's dedication to merging design, technology, and consumer engagement, effectively reaching its target audience.
Looking Ahead: Continued Growth and Market Positioning
As Kia prepares to enter the last quarter, it remains on track for another annual sales record. Eric Watson, Kia's Vice President of Sales Operations, expressed confidence in the brand's trajectory, emphasizing its competitive strength and the diverse offerings that continue to attract both loyal and new customers.
About Kia America
Headquartered in Irvine, California, Kia America proudly stands at the forefront of automotive quality surveys. The company was recognized as one of the TIME World's Most Sustainable Companies for 2024, reflecting its commitment to sustainable practices. Kia serves as the "Official Automotive Partner" of the NBA and WNBA, offering a diverse range of vehicles, including gasoline, hybrid, plug-in hybrid, and electric models, through a network of nearly 800 dealerships across the U.S.
Frequently Asked Questions
What record did Kia America achieve this quarter?
Kia America achieved its best sales quarter ever, with a total of 65,507 units sold in September and a year-to-date total of 636,148 units.
Which Kia models saw significant sales growth?
Models like the K5, Carnival, Telluride, Sportage, and EV9 saw notable increases in sales compared to the previous year.
What is the pricing for the 2026 Sorento SUV?
The 2026 Sorento SUV starts at $32,190 for the ICE model, $38,890 for the HEV, and $48,290 for the PHEV.
What marketing initiatives is Kia implementing?
Kia has launched a new two-part campaign for the Sportage SUV, showcasing the 2026 Sportage Hybrid and highlighting its advanced features.
Where is Kia America headquartered?
Kia America is headquartered in Irvine, California, and it operates through a network of nearly 800 dealers across the U.S.
