The sports world just got a little snackier this July, as Khloud, the brainchild of Khloé Kardashian, jumps onto the soccer pitch with Gotham FC. They're packing a mean punch with their no-compromise protein snacks, turning the fan experience from commute to post-game into a flavorful affair. It’s a bold leap that reflects Khloud's ambition to intertwine fitness and fun—speaking directly to those who want more from their snack.
Transforming the Game-Day Journey
Kicking off in style, the Queens Classic Matchday Takeover on July 15 is a spectacle designed to leave an impression beyond the numbers on a scoreboard. Imagine your trek to Citi Field lined with Khloud-branded sidewalk stencils right out the 7 train. It’s not just about getting there; it's about setting the mood from the moment you hop off the train. Khloud’s got its eyes on weaving their brand into the very fabric of the game day hustle and bustle, making the fan’s journey part of the sport.
Inside the Citi Field Experience
Once inside the cathedral-like aura of Citi Field, fans will see Khloud's vision further unfurl. There’s a curated suite experience where NYC’s top creators mingle, decked out in custom jerseys crafted by the hands of Mirchi by Kim. Every creator, every guest—wrapped in limited-edition Khloud and Gotham mementos, an unmistakable sign that you're part of something exclusive. While the soccer action unfolds on the pitch, up to 5,000 fans are treated with Khloud Protein Popcorn on their way out, ensuring that the day’s memories are sealed with a crunch.
Beyond the Turf: Expanding Reach
Khloud isn’t just content spectating from the sidelines. They’re making sure the Summer of Soccer’s fervor is felt far and wide with their audacious 600-strong exclusive watch party kits. In cahoots with Fazit, a viral face patch brand, Khloud's moving the energy from stadium seats to living room couches. Whether you’re cheering in-person or from afar, Khloud wants its treats within arm's reach, embedding itself right into the culture of celebration and fervor.
Evolving Snacking at Its Core
Khloud stands as more than a snack brand—it's a revolution in how we perceive eating while on the go. Built on transparency, taste, and quality, it reshapes what snacking means for a new generation. It's not just about flavor; it’s about integrating seamlessly with active lifestyles. And what better partnership than with Gotham FC, who themselves are reshaping women's soccer in vibrant ways?
"At Khloud, we're always looking for ways to show up for our community," says Kathleen Braine, Khloud's Chief Marketing Officer. "With everyone watching soccer this summer, there's no better occasion for Khloud popcorn and chips."
This partnership with Gotham FC isn’t just a business alliance—it's a statement. It reflects Khloud’s resolve to engage deeply with its audience, supporting a team that draws fresh fans to the beautiful game.
As summer rolls on, Khloud's plan is clear: become a staple for soccer fans nationwide, leveraging their snacks as more than just fuel but as a symbol of community, unity, and celebration. This collaboration isn't about short-term wins but about embedding Khloud's ethos into the vibrant tapestry of sports and fan culture—inviting, mouth-watering, and inclusive, from kickoff to the last whistle.
