Ketch Unveils Enhanced Features for Data Map Platform

Ketch Unveils Enhanced Features for Data Map Platform

SAN FRANCISCO--Ketch, a leading Data Permissioning Platform for privacy operations and data mobilization, has announced exciting updates to its Data Map product. These enhancements aim to improve visibility, governance, and data activation for organizations navigating today's complex data landscape.

Innovative Design for Today's Executives

The Ketch Data Map is tailored specifically for executives, growth leaders, and privacy professionals, boldly standing out as a groundbreaking tool that merges privacy compliance with business growth strategies. This platform grants users real-time visibility and governance across all data systems, including AI tools, providing the necessary permissions intelligence to safely activate data for ambitious growth initiatives.

The Challenge of Data-Driven Decisions

Many organizations grapple with the intricacies of data-driven decision-making processes. Often, leaders find it challenging to ascertain what data they possess, where it resides, and how to use it effectively. Traditional data mapping software often falls short, relying on outdated, manual processes and surveys that fail to keep pace with the fast-changing data environment. While newer tools promise more visibility and automation, they frequently neglect to integrate data visibility with crucial permissioning details, leaving businesses in doubt.

Ketch's Unique Solution

This is precisely where Ketch differentiates itself. By seamlessly combining continuous data visibility with risk and permission intelligence, Ketch equips businesses to navigate risks confidently, enabling informed data activation all within a unified integrated platform.

Core Capabilities of the Ketch Data Map

The Ketch Data Map simplifies complexity through three indispensable features:

1. Always-On, Real-Time Visibility

Users can acquire instantaneous insights into their data landscape, which encompasses everything from SaaS platforms to internally developed systems and AI models. Ketch’s platform automatically detects new systems, monitors alterations in real-time, and guarantees an up-to-date comprehension of the data.

2. Managing and Mitigating Data Risks

The risk registry empowers organizations to systematically track, analyze, and address risks that may affect their data footprint. By integrating flawlessly into existing privacy workflows, companies can maintain compliance and can swiftly generate reports to confidently respond to regulators and plaintiffs’ claims.

3. Activation for AI and Growth Initiatives

Businesses can harness clean, permissioned data to fuel AI projects and revenue-generating initiatives effectively. Ketch’s platform offers cross-stakeholder visibility, allowing teams to evaluate data quality, completeness, and operational efficiency while drawing actionable insights through comprehensive executive dashboards.

Leadership Remarks

Tom Chavez, Co-founder and CEO of Ketch, highlighted the company's vision by stating, "Ketch is transforming how businesses translate data visibility into action. This update bridges the gap between privacy and growth, empowering teams to act decisively with clean, permissioned data. By replacing siloed tools and manual processes with an integrated, AI-enabled approach, our customers will have the clarity and control they need to thrive in a data-driven world."

Availability

The Ketch Data Map is available now as part of the Ketch Data Permissioning Platform. Organizations interested in enhancing their data governance and visibility can learn more through Ketch's official website.

About Ketch

Ketch is on a mission to redefine responsible data usage for the age of AI. The Ketch Data Permissioning Platform serves as a critical layer of business technology that assists brands in collecting, controlling, and activating privacy-safe data across all devices and third-party applications. Brands globally are leveraging Ketch to streamline privacy and consent operations, boost revenue from advertising and AI initiatives, and foster trust with customers and partners.

Frequently Asked Questions

What are the new features of the Ketch Data Map?

The Ketch Data Map now offers enhanced real-time visibility, risk management, and activation features specifically designed for data governance and growth.

Who can benefit from the Ketch Data Map?

This tool is aimed at executives, growth leaders, and privacy professionals looking to leverage their data while maintaining compliance.

How does Ketch ensure data safety and permissions?

Ketch integrates risk intelligence and continuous data visibility to ensure companies understand their permissioning landscape clearly.

Can Ketch's platform help with regulatory compliance?

Yes, Ketch allows for seamless integration with privacy workflows to help businesses maintain compliance with regulations.

Where can businesses learn more about Ketch?

Businesses looking to explore Ketch's offerings can visit their official website for further information.

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