Kelly Rang Takes the Helm at Teddy Morse's Daytona Harley-Davidson

Exciting Leadership Transition at Daytona Harley-Davidson

In a significant development for the motorcycle community, Kelly Rang has been appointed the General Manager of Teddy Morse's Daytona Harley-Davidson. This leadership transition comes at a pivotal time for the dealership, which is part of the expansive Ed Morse Automotive Group. Known for its exceptional quality in sales and management, Rang's experience makes him a formidable asset to the team.

Rang's Background and Sales Expertise

Kelly Rang boasts a rich history in the Harley-Davidson sector, most recently serving as the General Sales Manager at Black Hills Harley-Davidson. Under his stewardship, that dealership flourished, supporting its growth into one of the nation's top-performing locations. With over 40 years in the automotive and motorcycle industries, Rang is well-prepared to lead Daytona Harley-Davidson into a new era.

A Passion for the Motorcycle Industry

Rang's dedication to the industry is palpable. After recently retiring, he was not looking to take on a new role, yet the opportunity to steer Daytona Harley-Davidson proved too appealing to resist. "The team at Ed Morse Automotive Group is remarkable, and I am thrilled to contribute to the growth of Daytona Harley-Davidson," Rang remarked. His enthusiasm is matched by a vision for success, particularly with Daytona Bike Week rapidly approaching in the coming years.

Strategic Vision for Growth

Under Rang's leadership, the dealership is anticipating substantial growth. With a robust framework already established by Ed Morse Automotive Group, Rang's strategic direction aims to maximize this potential. His previous experience with successful sales strategies at major motorcycle events like the Sturgis Rally will certainly bolster the dealership's performance.

The Importance of Team Dynamics

Rang understands that excellence in a dealership is often linked to the quality of its people. According to Teddy Morse, the chairman and CEO of the Ed Morse Automotive Group, Rang has a unique ability to cultivate talent and drive success for those around him. This aligns perfectly with the ethos of Daytona Harley-Davidson, which prides itself on a strong team-oriented culture.

Ed Morse Automotive Group and Its Legacy

Founded in 1946 by Ed Morse, the Ed Morse Automotive Group has grown exponentially over the decades. Today, it is recognized as one of the fastest-growing and respected automotive and motorcycle dealer groups in the nation. With a growing footprint across various states, the company maintains its commitment to quality service and innovation.

Destination Daytona: Expanding Horizons

In 2022, the Ed Morse Automotive Group took a significant step forward by acquiring the iconic Destination Daytona entertainment complex. This enclave is a hub of activity, boasting Daytona Harley-Davidson, a high-quality inn, a popular pub, and a large event pavilion. This strategic acquisition enhances the synergy between the dealership and community, setting the stage for more public engagement and sales opportunities.

Looking Forward to Daytona Bike Week

As the anticipation builds towards Daytona Bike Week, the new leadership under Kelly Rang promises to infuse fresh energy and ideas. Noting the potential for staggering growth, the upcoming events will undoubtedly showcase the talented team at Daytona Harley-Davidson.

Frequently Asked Questions

Who is Kelly Rang?

Kelly Rang is the new General Manager of Teddy Morse's Daytona Harley-Davidson, bringing over 40 years of experience in the automotive and motorcycle industries.

What role did Kelly Rang have prior to joining Daytona Harley-Davidson?

Before his new position, Rang was the General Sales Manager at Black Hills Harley-Davidson, where he significantly improved dealership performance.

What are Rang's plans for the dealership?

Rang aims to leverage the strong team dynamics and existing infrastructure to achieve remarkable growth, especially looking ahead to Daytona Bike Week.

How has Ed Morse Automotive Group positioned itself in the industry?

Ed Morse Automotive Group is recognized as one of the fastest growing and most respected dealer groups, with a legacy dating back to 1946.

What is Destination Daytona?

Destination Daytona is an entertainment complex that includes Daytona Harley-Davidson, various hospitality venues, and has been part of the Ed Morse Automotive Group since 2022, enhancing its community engagement.

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