Kelli Valade Appointed as New President and CEO
A seasoned leader dedicated to empowering the next generation
WFF, a foremost non-profit striving to develop top-tier leaders in the foodservice sector, has announced that Kelli Valade will take on the role of President and CEO. Valade's appointment, following a comprehensive search process, marks a significant step for WFF as the organization looks to enrich its leadership pipeline.
Kelli Valade’s Leadership Journey
Valade, who officially begins her tenure in February, succeeds Therese Gearhart, a respected figure who recently announced her retirement. Valade’s rich experience comes from her tenure as CEO of Denny's Corp., a family dining establishment, and her pivotal roles at other renowned companies like Red Lobster and Chili's Bar & Grill. Her extensive background equips her uniquely to navigate WFF during this transformative period.
Commitment to Industry Growth
As President and CEO, Valade will lead WFF's dedicated staff and collaborate closely with industry leaders. Her focus will be on fostering leadership development that creates abundant opportunities for individuals while strengthening the organizations they represent. Foodservice companies are increasingly recognizing the need for robust leadership to manage growth and evolving operational complexities.
Words from Industry Leaders
Dawn Rasmussen, Chief Revenue Officer at Woodland Gourmet and Chair of the WFF Board, emphasized Valade's qualifications, stating, "Kelli is uniquely qualified to lead WFF at this pivotal time. She brings a proven record of leadership and a sincere commitment to our mission of helping members connect, grow, and thrive in their careers." This endorsement highlights the high expectations the board has placed on Valade's leadership.
Valade's Vision for WFF
In her own words, Valade expressed her excitement about leading WFF, stating, "It is an honor to lead WFF—an organization that has played a significant role in my own professional journey and supports our industry in creating work environments where all team members can thrive." Her vision includes a collaborative effort with both the WFF team and the board of directors, who are comprised of influential industry leaders.
WFF’s Role in the Industry
Established over thirty years ago, WFF has solidified its position as the leading non-profit organization in professional development for the foodservice industry. It partners with operators, manufacturers, distributors, and allied partners to sculpt the future of industry leadership. WFF is dedicated to enhancing talent pipelines and creating dynamic workplaces, underpinning its mission with insightful research and robust development programs.
About Women’s Foodservice Forum
Women's Foodservice Forum (WFF) is an industry leader dedicated to advancing leadership excellence. Since its founding in 1989, WFF has empowered individuals and organizations with strategies that enhance business performance and cultivate thriving work environments. The organization's impact spans all segments of the foodservice industry, providing resources, events, and a continuous learning community.
Frequently Asked Questions
Who is Kelli Valade?
Kelli Valade is a seasoned industry executive recently appointed as President and CEO of Women's Foodservice Forum.
What is WFF?
Women's Foodservice Forum (WFF) is a non-profit organization focused on elevating leadership within the foodservice industry.
What will Valade focus on as CEO?
Valade aims to enhance leadership development and create opportunities for individuals in the foodservice sector.
What is WFF's impact?
WFF provides resources and educational opportunities that strengthen talent pipelines and improve business outcomes.
How long has WFF been operating?
WFF has been operating for over three decades since its establishment in 1989.
