Transforming Real Estate Training with Onward BOLD
Keller Williams Realty, Inc. (KW), recognized as the largest real estate franchise globally by agent count, has launched an innovative coaching program known as Onward BOLD. This reimagined version of their esteemed Business Objective: A Life by Design (BOLD) program aims to empower agents with productivity-enhancing tools and strategies.
The Launch and Engagement
In recent weeks, the Onward BOLD program began its rollout across approximately 70 KW-franchised real estate brokerages in the United States, attracting more than 4,500 participating agents. The initiative aims to equip KW agents with effective lead generation tactics suited to today’s dynamic market environments.
Empowering Real Estate Entrepreneurs
Cody Gibson, Vice President of KW MAPS Coaching, articulated the program's essence, stating, "BOLD prescribes the truths to maximize your life, the models to optimize your business, and the tactics to maximize your actions, and it’s all held together with accountability." The Onward BOLD curriculum is designed to foster simple yet powerful habits that can help agents thrive amid fast-paced changes in the market.
Flexible Learning Options
Onward BOLD is structured for participation either annually or biannually, comprising six weeks of rigorous coaching aimed at enhancing agents' mindsets and productivity. Participants, like Glen Ellyn-based KW agent Brandon Blankenship, have experienced significant transformations in their approach to real estate. "BOLD taught me how to be a business owner," he shared.
Features and Benefits of Onward BOLD
Onward BOLD is rich with features designed to support agents in their real estate endeavors. Below are key elements of the program:
- Updated BOLD Laws and Truths: The program introduces ten new BOLD Truths and 30 innovative BOLD Laws, offering essential principles for success in the industry.
- Significant Business Growth: Historical data indicates that participants in BOLD typically secure between 8.5 to 14 new listing agreements or escrow contracts after completing the course.
- New Curriculum: Fresh content from Gary Keller, co-founder and Executive Chairman of KW, is integrated alongside insights from top real estate resources such as The Millionaire Real Estate Agent (MREA) and others.
- Diverse Lead Generation Strategies: Onward BOLD equips agents with various lead generation techniques tailored to adapt to current market conditions.
- Client Interaction Guidance: The program provides templates and effective presentation techniques for engaging with clients confidently.
- Social Media Engagement: Expert-contributed playbooks help agents harness social media for content creation and lead generation.
- Regulatory Compliance: Materials include models that align with evolving industry regulations, ensuring agents stay ahead.
- Gamified Progress Tracking: A testing gamification system engages participants, rewarding them for completed growth-oriented habits.
- Accountability Measures: Built-in frameworks support agents in fostering predictably successful and profitable businesses.
- Market Center Hosting: The program is facilitated by experienced KW BOLD coaches in nearly 70 U.S.-based KW brokerages, promoting collaboration and productivity.
Testimonies of Transformation
Many agents have shared their success stories following participation in the BOLD program. Lynn Winger, a KW-affiliated agent from Peachtree City remarked, "Onward BOLD is exactly where I'm at in my business. It is on point." Another agent, Allison Pflaum, has taken the program multiple times and noted, "I was able to grow a phenomenal business after taking BOLD and continuing to take BOLD."
Supporting Agents Year After Year
Cody Gibson emphasizes that Onward BOLD is accessible for both newcomers to real estate and seasoned professionals alike. Gibson stated, "Whether you're new to real estate or a seasoned professional, Onward BOLD provides valuable tools and accountability systems that evolve with you year after year."
About Keller Williams
Founded in Austin, Texas, Keller Williams leads the industry as the largest real estate franchise by agent count, boasting over 1,000 market center offices and a vast network of 171,000 agents. Its approach has cultivated a culture that values technology, education, and an agent-centric mindset since its inception in 1983. This environment encourages the growth and success of its affiliated agents.
Frequently Asked Questions
What is Onward BOLD?
Onward BOLD is a revamped productivity coaching program from Keller Williams designed to enhance real estate agents' skills and productivity through innovative training and accountability.
Who can participate in Onward BOLD?
The program is suitable for both new and experienced real estate agents looking to improve their business tactics and lead generation strategies.
How long does the Onward BOLD program last?
Onward BOLD is an intensive six-week program that can be attended annually or biannually, offering participants flexibility in their training schedules.
What are the key benefits of participating in Onward BOLD?
Benefits include updated training content, effective lead generation strategies, accountability frameworks, and support from experienced coaches, all tailored to foster productivity and business growth.
Where is Onward BOLD being held?
Onward BOLD sessions are conducted at numerous KW-franchised real estate brokerages nationwide, fostering collaboration among agents from various locations.
