Keisha Brescia Joins Assembly as Chief Transformation Officer

Keisha Brescia Appointed as Chief Transformation Officer at Assembly

Assembly, a top-tier global media agency, has recently made an important addition to its executive team. The agency welcomes Keisha Brescia as its inaugural Global Chief Transformation Officer, bringing with her over 20 years of transformative experience gained at Stagwell (STGW). Brescia has a well-established history in enhancing operational frameworks, and her expertise is anticipated to significantly influence the agency's growth trajectory.

Driving Change and Operational Transformation

In her new role, Brescia will spearhead a comprehensive transformation agenda that emphasizes future-ready operating models, efficiency in internal systems, and effective merger and acquisition (M&A) integration strategies. With her reporting line directed to Global CEO Rick Acampora, Brescia will collaborate with a diverse global leadership team, fostering a culture of innovation and adaptability within Assembly.

Background and Expertise

Before this appointment, Keisha Brescia held pivotal leadership positions, notably as Managing Director of Financial Operations and Senior Vice President of Finance Operations at Stagwell. Her accomplishments include crucial contributions to corporate effectiveness, M&A operations, and driving synergies between Assembly and Forward PMX during their merger.

A Vision for Inclusive Leadership

Keisha's perspective on leadership is deeply rooted in the belief that inclusivity thrives in diverse teams. She stated, "I'm proud to join a team of dynamic leaders, including so many talented women who are shaping the future of the agency." Her commitment to fostering an inclusive environment is expected to be a key factor in driving creativity and innovation at Assembly.

The Impact of Brescia’s Leadership

Rick Acampora expressed confidence in Brescia's capabilities, saying, "Her ability to balance vision with operational precision makes her uniquely suited for this role. Keisha's track record of guiding organizations through significant transformations will be invaluable to Assembly as we strive to meet our clients’ evolving needs." He highlighted that Brescia's efforts are aligned with the company's mission of finding opportunities that foster growth.

About Assembly

Assembly stands as a leading global omnichannel media agency dedicated to merging data, talent, and technology to stimulate growth for renowned brands across the world. Characterized by a holistic approach, Assembly intertwines compelling brand narratives with extensive global media capabilities. Their performance-driven initiatives are supported by their proprietary STAGE operating system, with a committed team of over 2,300 professionals stationed in 35 offices globally.

Reflecting on their social and environmental initiatives, Assembly is broadening its influence as a key player in setting benchmarks for excellence in the agency landscape. The collaborative alliance with Stagwell, a transformative network designed to innovate marketing strategies, enhances Assembly’s capabilities in delivering exceptional services to its clients.

Frequently Asked Questions

What is the role of Keisha Brescia at Assembly?

Keisha Brescia has been appointed as the Global Chief Transformation Officer at Assembly, leading the agency's transformation agenda.

What experience does Keisha Brescia bring to Assembly?

With over 20 years of experience in transformational roles, Brescia has served as Managing Director and Vice President of Finance Operations at Stagwell.

How will Brescia's appointment impact Assembly?

Brescia's leadership is expected to enhance operational effectiveness and drive innovation, aligning with Assembly's mission to support client growth.

What is Assembly's commitment to leadership diversity?

Assembly prioritizes inclusive leadership by promoting diverse teams, which enhances creativity and innovation in the agency.

What does Assembly focus on as a media agency?

Assembly focuses on integrating data, talent, and technology to foster growth for global brands, while supporting social and environmental initiatives.

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