KeHE Distributors Expands Collaboration with INFRA
KeHE Distributors, a leading distributor of fresh, natural, and organic products, has announced a significant 10-year contract extension with the Independent Natural Food Retailers Association (INFRA). This partnership, which began in 2019, has been marked by exceptional growth and success, emphasizing the commitment both organizations have to delivering quality products and services.
Remarkable Growth in Revenue
Since establishing their alliance, KeHE and INFRA have achieved impressive results, reporting a revenue growth of 141%. This remarkable increase reflects the effectiveness of their collaboration in meeting the demands of consumers looking for innovative and high-quality products. The partnership has proved to be beneficial not just for both organizations, but importantly, for the communities they serve.
Diverse Product Offerings
The renewed contract will enable INFRA members to access a wide and diverse assortment of products specifically focused on fresh, center store, and bulk items. This approach is designed to help INFRA differentiate itself in the market, catering to consumers who demand premium options while reinforcing its presence in local communities. As a result, consumers will enjoy greater access to healthy and sustainable food options.
Commitment to Quality and Innovation
Scott Widtfeldt, Executive Vice President of Sales at KeHE, expressed pride in the partnership and its results, stating, "This 10-year extension is a testament to the strong foundation we've built together and the shared vision for growth. We are excited about our future endeavors in bringing exceptional products to consumers across the country. This collaboration stands as a powerful example of how businesses can thrive together through shared objectives and innovative efforts."
Aligned Mission and Goals
Pat Sheridan, President and CEO of INFRA, highlighted the importance of the partnership, saying, "Our collaboration with KeHE has been essential in enhancing our members' ability to meet changing consumer demands. KeHE's dedication to quality and reliability has greatly enriched our product offerings, ensuring our consumers find the best options available. We are eager to see what the future holds for both organizations and the communities we support."
About KeHE Distributors
KeHE is recognized as the largest distributor of natural, organic, specialty, and fresh products to a vast network of over 31,000 food outlets across North America. With more than 7,900 employee-owners, the company's mission is focused on making lives better through its extensive operations. KeHE is proud to be a Certified B Corporation, emphasizing its commitment to social and environmental responsibility.
About INFRA
INFRA serves as a cooperative for independent natural food and wellness retailers, supporting communities throughout the United States and beyond. By offering purchasing power and operational excellence, INFRA empowers its member retailers to navigate today's competitive grocery landscape effectively. The dedication to promoting healthy food access remains at the heart of its mission.
Frequently Asked Questions
What recent milestone did KeHE Distributors reach with INFRA?
KeHE announced a 10-year contract extension with INFRA, emphasizing their successful partnership since 2019.
How much revenue growth did KeHE and INFRA experience?
The collaboration resulted in an impressive 141% growth in revenue since its inception.
What will be the focus of the renewed partnership?
The renewed partnership will provide INFRA members with diverse product offerings, especially in fresh and bulk categories.
What is KeHE's commitment?
KeHE is dedicated to innovation and quality in delivering exceptional food products to its partners and consumers.
How does INFRA empower its members?
INFRA works to provide purchasing power and operational efficiency, allowing independent retailers to thrive in a competitive environment.
