K-Beauty World Launches at Ulta Beauty
New Retail Platform From Landing International Brings Breakthrough Korean Brands to North America
K-Beauty World, a unique retail platform, marks its stunning debut at Ulta Beauty stores across the country. This initiative, backed by Landing International, sets the stage for American consumers to explore the dynamic world of Korean beauty. Guided by the visionary Sarah Chung Park, this venture offers eight exciting brands straight from Korea, both in-store and online, creating pathways for beauty enthusiasts to dive deep into authentic K-Beauty experiences.
Being the first of its kind, K-Beauty World aims to serve as a destination for U.S. consumers eager to engage with genuine Korean beauty products. This extensive retail concept features shoppable spots and engaging activities where individuals can discover over 200 products tailored for skincare and makeup. By embracing both trending innovations and heritage items, K-Beauty World offers a treasure trove of exceptional products defined by innovative ingredients, delightful textures, and proven effectiveness.
"Our partnership with K-Beauty World perfectly addresses the growing demand for Korean beauty products in the U.S.," shared Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty. "This collaboration introduces time-tested, high-quality products previously favored by Korean consumers to a wider audience, simplifying the experience for beauty lovers across the nation. While we have featured many K-Beauty brands in our skincare collections, we're thrilled to evolve into this new chapter of expansion and growth with even more brand options available. The diversity in effective ingredients and innovative trends matched with enjoyable packaging distributions means beauty lovers of all ages are set for a fantastic experience at Ulta stores and our online platforms this summer.
As part of the unveiling of K-Beauty World, the initiative introduced the K-Beauty Mart, a traveling pop-up shop inspired by popular Korean convenience stores. This viral activation has already made waves at various events, including major venues like the Westfield Century City in LA and South by Southwest, along with RevolveFest at Coachella and culminated at Bryant Park in NYC. The next stop for this exciting venture will be Lollapalooza in Chicago, promising even more engaging events in the future. K-Beauty Mart is designed as a vibrant beauty playground, featuring interactive displays, live product demonstrations, and exclusive sneak peeks into the latest offerings from Korean beauty legends.
“K-Beauty World transcends being merely a showcase of the latest products from Korea; it embodies what’s next in beauty for all demographics, tones, and budgets,” says Sarah Chung Park. "Our partnership with Ulta Beauty allows us to share this vision seamlessly, as their extensive reach and commitment to inclusivity align perfectly with our goals. Together, we're ushering in a new era of accessible Korean beauty—one interwoven with cultural narratives, cutting-edge formulations, and a retail experience that invites everyone to participate.
The unique lineup of products available at Ulta Beauty includes selections from brands like Chasin' Rabbits, I'm From, Mixsoon, NEOGEN, Rom&nd, Some By Mi, Sungboon Editor, and Unleashia. Shoppers can enjoy these brands at Ulta Beauty locations throughout the nation and on Ulta.com.
About K-Beauty World
As a premier retail platform designed for beauty enthusiasts of all demographics, K-Beauty World serves as an exciting gateway to discover K-Beauty offerings. Powered by Landing International, it presents over 200 high-performance skincare and makeup products from brands that are redefining the beauty landscape.
About Sarah Chung Park
Renowned in the beauty industry, Sarah Chung Park has been pivotal in helping brands excel in the U.S. market, earning her the title of “Godmother of K-Beauty.” Since 2007, she has launched over 180 brands within the American retail scene. Her influential work aims to cultivate a more conscious, inclusive, and empowering beauty landscape, earning her a spot on Inc. Magazine’s Top 100 Female Founders of 2021 and Entrepreneur 100 Women of Influence. Sarah is also the author of The Second Wave of K-Beauty Report.
About Landing International
Landing International stands as a chief global partner for brands aiming to thrive in new markets. Founded in 2013, they have been instrumental in propelling the K-Beauty movement in the U.S., successfully introducing celebrated brands like COSRX and Hanskin. With over 180 beauty and wellness brands in significant U.S. retail hubs such as Dermstore, JCPenney, Nordstrom, Revolve, Target, and Ulta Beauty, Landing International continues to emphasize brand identity and growth, achieving over $250 million in sales.
Frequently Asked Questions
What is K-Beauty World?
K-Beauty World is a retail platform that brings authentic Korean beauty brands to consumers in the U.S., launching at Ulta Beauty stores.
Who is behind K-Beauty World?
K-Beauty World is powered by Landing International, a global partner collaborating with various beauty brands.
What products can shoppers expect at K-Beauty World?
Shoppers can find a wide selection of over 200 skincare and makeup products from popular Korean brands.
Where can consumers shop K-Beauty products?
K-Beauty products will be available at Ulta Beauty stores nationwide and online at Ulta.com.
What is the K-Beauty Mart?
K-Beauty Mart is an immersive pop-up experience showcasing K-Beauty products designed like Korean convenience stores, featuring interactive displays and product demonstrations.
